Sending your first Pardot email – Checklist
Sending your first Pardot email from a new email service provider can be both exciting and nerve-racking at the same time. Here are the checklist you will want to complete to ensure your first email campaign runs smoothly:
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Our guide to the best Pardot email templates
Pardot have many pre-coded email templates that you can use and edit for your emails. We’ve picked out some of our favourites and suggested the type of email communications you can use them for.
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Create your Pardot email templates
Pardot offers you great functionality to easily create mobile-friendly email templates with several design options that you can tailor to your specific needs.
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New Feature! Specify the exact send date in Engagement Studio emails
A few days ago Pardot released a new feature which now allows you to specify the exact date that an email is sent out in an Engagement Program.
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Personalisation, Data and Best Practices in Digital Marketing
In a recent online discussion with CXOTalk, McKinsey’s top digital marketing adviser Robert Tas shared what he thinks are the most important components of digital marketing: personalisation, data, design, marketing technology and operating model – the speed at which we work. All of these five trends are connected by one major goal: to create personalised […]
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The Differences Between Account Engagement (Pardot) and Salesforce Campaigns
One topic that repeatedly causes confusion and frustration when using Account Engagement (Pardot) with Salesforce is the topic of Campaigns. In this post, I’ll attempt to untangle the differences between the two and explain what each one is useful for.
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Nurture Program Tips For The Savvy Marketer
Dreamforce 2017 stepped up the amount of content for B2B marketers, with one of the more educational sessions being delivered by Project Manager Allison Cuzzort, giving a deep dive into some best practice Engagement Studio tips.
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Dreamforce 2017: Marketing That Sales Teams Love
This year, Salesforce prepared a real treat for marketers at their biggest annual event Dreamforce: the first ever B2B Marketing Keynote, focusing on how to connect marketing and sales activities in one central place.
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What Does Apple’s New Cookie Change Up Mean for Pardot Users?
Apple’s new ‘Intelligent Tracking Prevention’ means that the first-party cookies used by Pardot will be deleted after 30 days of prospect inactivity in Safari 11. This is going to impact your ability to track visitors on Apple devices who visit your website less than once per month. The first thing you should do is to […]
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Pardot and Salesforce Campaign Alignment: The Release We’ve All Been Waiting For
Over the past year or so, we’ve been teased with murmurings and screenshots of a very exciting Pardot release. I’ve been waiting for this with baited breath and cannot wait to see it in action.
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5 Pardot Things B2B Marketers Won’t Want to Miss at Dreamforce ’17
Dreamforce, the annual conference run by Salesforce just got a lot more exciting for Pardot users. This year Dreamforce takes place from November 6th-9th in San Fransisco.
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How to Achieve Marketing and Sales Alignment with Pardot
So you’re up and running with Pardot, what’s next? Mastering it from a marketing point of view is one thing, but taking your marketing automation strategy to the next level means working more closely with your sales team.
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