Do you really need that Custom Redirect?
Whenever I support my customers with Pardot clean-up tasks, I am always scared to look at the custom redirect page. Way too often I see thousands of custom redirects, sometimes going back 5 years. I’m here to make you question the need for creating tracked links before you end up like them.
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Making the most out of your Salesforce Instance using Salesforce Optimizer
From PDF to App, the Salesforce Optimizer has come a long way since its release in Spring-17. In today’s blog I will be talking about the changes made. And how you can use this handy tool to optimise your Salesforce Instance.
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When is it time for a Salesforce Health Check?
Although Salesforce controls a lot of their security features, there are different levels of security that you need to be aware of. The simplest way to do this is by running a Salesforce Health Check. In this blog, I have listed some of the main reasons for when it would be a good time to […]
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Dependent Fields for Pardot Checkboxes
Dependent Fields are important for any successful form strategy. However, this functionality is only available for the Text or Dropdown field types. But what if you want to use a Dependent field with a Pardot checkbox?
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MFA for Salesforce Users: What you need to know
The number of cyberattacks against businesses is on the rise. Therefore, it is important that we implement stronger security measures to protect our customers and their data. Consequently, MFA for Salesforce Users will be required in order to access Salesforce products from February 2022.
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Did You Assign That Prospect?!
One of the most common questions I get asked as a Pardot Consultant is: ‘Why didn’t this happen’. This can be anything from ‘Why didn’t this prospect sync into that Salesforce campaign’ to ‘Why didn’t this task get created’. In most cases I respond with the question ‘Did you assign that prospect?!’. In my experience, […]
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Incremental Field Values in Pardot
There are so many clever tools available to use in Pardot… if only you knew where to find them. Today, I’m going to take a look at how we can use one Pardot solution to help achieve a multitude of cool automations – Incremental Field Values.
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How to Build Smart Segmentation Lists
Segmentation lists are crucial for every email communication strategy, as they form the target audience you would like to reach. However, the focus can easily shift to the emails themselves, and away from the target group, resulting in campaign specific segmentation. There are some cases when that is ideal, but why not consider placing your […]
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Moving to Pardot First-Party Cookie Tracking
When a technical change is available in your Pardot account, it can be hard as an administrator to get all the facts, and put together a plan of action. Pardot First-Party Cookie Tracking is no different. I’m going to break down what the change is, and how to successfully implement it!
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Pardot Tracking with UTM Parameters
Do you find it hard to identify entry points for your digital marketing campaigns? With UTM Parameters you can easily put the pieces of the puzzle together and impress your team.
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Dynamic Lists & Salesforce Campaigns Discrepancies
One of the great things about the Pardot/Salesforce connector is the flow of data. We can utilise this to pull in prospects from Salesforce Campaigns into our Dynamic Lists in Pardot, but what happens when something doesn’t look right? I’m here to show you what to look out for, and talk about what might have […]
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Engagement Studio: 5 Common Mistakes
Engagement Studio, what a dream tool. You can welcome, nurture and re-engage your prospects (you can find some examples here). But what happens when something goes wrong? There’s nothing worse than starting your program and realising there’s an issue with the set up. Luckily, I’m here to help with the 5 things I see go […]
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