Improve your data quality by activating the Country/State Picklist
When implementing Salesforce, the Country/State picklist is a feature most people would expect to automatically be configured. However, this is not the case. Salesforce likes to give you the option. So you can switch from a free text field to a standardised list of values. Improve data quality by activating the Country/State picklist. Keep reading […]
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Empower your Pardot with Pardot Einstein
Pardot Einstein is a set of AI-powered features for your marketing automation through Pardot. Empower your Pardot with Pardot Einstein today!
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Integrate your Social Marketing with Account Engagement
Social marketing connectors have been around for a long time, allowing marketers to manage their social campaigns from Account Engagement. But even though they’ve been available for years, they are easily forgotten and not at all leveraged. So here I am now, trying to shine some light on this great feature.
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Pardot Reporting: What, Where and How?
Over the past years, we have seen many great new features rolled out, all related to Pardot Reporting. However, confusion can rise quickly. It’s not always easy to tell what reporting is available to you, where can you find it, and how you can make the most out of it. Hopefully, my post will help […]
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Custom Object Syncing with Pardot
As a B2B marketing platform, Pardot offers out-of-the-box connections to Leads, Contacts, Accounts and Opportunities. But what if you want to reference a Custom Object in your Pardot segmentation? There is a way and I’m here to tell you all about it.
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3 Steps to the Perfect Re-Engagement Campaign
So you want to run a Re-Engagement Campaign in Pardot? Maybe you’ve been doing some list cleaning and discovered you had more inactive prospects than you thought. What now? How do you reach that audience and bring them back into your campaigns? The answer is three simple steps to an effective re-engagement campaign, inviting your […]
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Empower your Pardot Super User
Pardot account management has been gradually moving over to Salesforce. Now, there are specific permissions you can apply to a permission set, so that your Pardot Super User can manage your Pardot account directly in Salesforce. Empower your Pardot Administrator today by unlocking the Marketing Setup area.
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All About Pardot Mailability
One of the greatest new features of the Summer ’21 release allows you to know more about Pardot mailability. But before you upgrade, take a look at the considerations and start planning your mailability strategy.
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Top 5 Salesforce Summer’21 Release Features
With the Salesforce Summer’21 release date just around the corner, we’ve put together some of the main features we are looking forward to seeing.
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Let’s Get Digital with Pardot Events and QR Codes
Looking to run an event using QR codes in Pardot, but you’re not sure how to? Read on to find out how you can implement QR codes throughout your marketing strategy and provide a unique user experience to your customers.
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Pardot Business Units – Leads and Contacts Syncing to Multiple BUs
Many organisations have Pardot Business Units, and need to allow a Prospect to exist in more than one BU. There are a few challenges with this.
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My Favourite Features of the Pardot Summer ’21 Release
Over the past years, we have seen many great additions to Pardot, including new feature releases and user experience improvements. So, it is no surprise that the Pardot Summer ’21 Release holds many new items we are super excited about. Here are my favourite ones.
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