Do you actually need Pardot Business Units?
This is the first blog in the Migrating to Pardot Business Units series. Let’s look at the first question you should ask yourself when considering a move to Business Units: “Do you actually need Pardot Business Units?” It’s a really exciting feature for Pardot and opens up a lot of potential for some businesses, particularly […]
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Migrating to Pardot Business Units: Blog Series
Pardot Business Units were introduced in 2019, which has created a fantastic opportunity for more complex enterprise organisations to use Pardot effectively. However, Business Units aren’t a silver bullet that will solve every problem. So you should only implement this feature where there is a clear need.
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Optimise your email templates: 2021 and beyond
In a report conducted by Litmus in April of this year, Apple iPhone continues to grow its email client market share, followed by Gmail, Apple Mail, Outlook and Yahoo Mail. Within the world of email marketing, we all know how fiddly some email clients can be (looking at you Outlook), each client supports slightly different […]
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What is CI/CD and how it can benefit you
In this post, I’ll be explaining what CI/CD is as part of the DevOps flow. I will provide a simple code change example on how we can benefit from this.
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Top Tools for your Account Based Marketing Strategy
Recently, a lot of my customers have been enquiring about how they can improve their Account-Based Marketing (ABM) strategy using Salesforce and Pardot. There are several features available now that can be leveraged for ABM. Read on to find out the different use cases for these tools!
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Apple’s Mail Privacy Protection, What Does it Mean for Marketers?
In September 2021 Apple released their latest update to iOS which includes a raft of new features. It included one that’s caused quite the stir for marketers: Mail Privacy Protection (MPP).
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Code Sharing With Classes in LWC
There are some well-established methods for code sharing in LWC: We can compose entire UI components in the HTML template, or via Lightning App Builder. Or we can create a service component, and then export functions from that component (see the Developer Guide). But sometimes neither of those is appropriate
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5 Exciting New Features in the Winter ’22 Release!
With the Winter ’22 release just days away, we thought we would list some of the new Salesforce features we are most excited to see!
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Boost your Customer Experience with NPS Surveys in Pardot
NPS, or Net Promoter Score, surveys are a great way to monitor your customer experience in a consistent and well established way. A simple score from 0 to 10 tells you how likely a customer is to recommend your business. And it allows you to track changes in customer experience over time. Typically, surveys are […]
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Winter’22 Release: Pardot New Features and Updates
The Winter’22 release is coming soon. Bringing with it several exciting new features and updates to make every B2B marketer’s dreams come true! As a result, we have additional drag and drop builders. As well as integrations galore. In addition, it will be easier to filter list views in Pardot and Salesforce. Furthermore there are […]
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How Do I Renew an Expiring Salesforce Certificate?
“Error: Certificates in your Salesforce org will expire soon”. Have you received this email and not sure what it means? Likewise, wondering what will happen if you do nothing? Or, have you simply seen it as spam and consequently forgotten about it. Or ignored it for too long and as a result something has stopped […]
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Setting up Multiple Currencies in Salesforce
Does your organisation operate in multiple Countries? Do users need to be able to view opportunities and quotes in their local currency? If you answered yes, then the multiple currency feature in Salesforce might be something you want to look into!
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