What is B2B Marketing Analytics PLUS?
You may have heard of B2B Marketing Analytics (B2B MA), and may even be using some of the out of the box or custom build dashboards. Now, there’s a new kid on the block – B2B Marketing Analytics Plus (B2B MA Plus). But what is it, how does it differ from B2B Marketing Analytics, and […]
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Flow for Developers
Rivers, and paddling them in a canoe, can teach you important lessons about going with the flow. You’re never going to successfully paddle upstream against the Yukon (trust me – I’ve been there). Poor communication with a tandem canoe partner can make you both end up swimming. If you get pinned sideways, you must lean […]
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Reduce, Reuse, Recycle with Snippets!
One thing you can never have enough of is time, and one way to save yourself some is by using re-usable ‘Snippets’ in your Pardot email marketing. Here’s how you can use them, and save yourself time by creating re-usable content, which you can recycle for later use!
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Creating Pardot Forms That Convert Prospects
Forms are the number one lead acquisition tool in Pardot. We rely on them to gather information about prospects, with the hope of closing sales. Despite their importance, they often get neglected, leading to low conversion and submission rates. So how can we create Pardot Forms that increase conversion and submission rates?
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How to Fix Those Pesky Outlook Fonts
Outlook eh. *Email Marketers scream everywhere*. If you’ve ever tried to build an email, got it looking perfect, and then run it through Outlook rendering, you’ll understand the frustration. Line heights ignored, buttons look strange, background images lost – the issues are endless. Luckily we have fixes for most of these! The one I’m going […]
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Multiple Webinars – One Form
With the world still very much in the throws of Covid-19, it is as important as ever to manage your events online. For businesses who used to do a lot of events in person, the switch to online events can be daunting. It can also often lead to a lot of Pardot Forms. But what […]
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Pardot Forms Kiosk / Data Entry Mode is The Hero You Need
Sure, hero might be dramatic, but it’s true. Pardot Forms Kiosk / Data Entry Mode helps keeping Pardot prospect data accurate, and stops us spending hours trying to fix data issues. We’re going to take a look at how this feature works, when you should use it, and what problems you could face if you […]
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Should you Enable Pardot AMPSEA?
AMPSEA. No, my cat didn’t just walk over my keyboard. AMPSEA stands for ‘Allowing Multiple Prospects with the Same Email Address’, and it’s a feature that means Pardot Prospect records no longer need a unique email address. As you can imagine, this can be both a blessing and a curse, depending on what you want […]
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5+1 Steps for Sending Successful Emails
Working as an email marketer can be challenging these days, and you might find yourself frequently pondering the same questions. How can we increase the engagement of our prospects? What is the secret of sending successful emails? I find that these questions can be answered the best with the 5W’s of Communication model.
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Pardot Lightning Email Builder: The Story so Far
Recently, Salesforce ran a webinar demonstrating the new drag and drop Pardot Lightning Email Builder. This feature has been a long time coming for the Pardot community, so I was excited to see what it had to offer. I’m going to break down the best features I saw, and explain what else this tool needs […]
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The Beginners Guide to Pardot Layout Templates
Thinking about using Pardot Landing Pages or Forms? You’ve come to the right place. Before you can build your first Landing Page in Pardot, you’ll need to have your Layout Template ready. But what if you are not sure where to start? Then go ahead and read on!
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Background Images in Oulook
Making B2B email design exciting and creative is a constant challenge for email marketeers. This challenge is heightened by one email client – Outlook. Outlook makes everything from animated gifs to typography style problematic. One area of email design this is increasingly apparent in is background images.
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