Common Apex Mistakes – Too many SOQL queries
As a Salesforce developer seeing the message “System.LimitException: Too many SOQL queries: 101” can be very frustrating. In a large codebase it can be time consuming to find and fix these kind of errors. Even when your code is bulkified – why do errors remain? They may only occur intermittently under certain circumstances, but none the […]
Read
Pardot Email Logging in Salesforce
We all dream of an ideal world, where sales and marketing come hand in hand in Salesforce. But the biggest challenge for sales teams is often the inability to track directly sent emails as part of their measured activities. Well, I’m here to tell you it is possible, if you enable the Email Logging functionality […]
Read
What is B2B Marketing Analytics PLUS?
You may have heard of B2B Marketing Analytics (B2B MA), and may even be using some of the out of the box or custom build dashboards. Now, there’s a new kid on the block – B2B Marketing Analytics Plus (B2B MA Plus). But what is it, how does it differ from B2B Marketing Analytics, and […]
Read
Flow for Developers
Rivers, and paddling them in a canoe, can teach you important lessons about going with the flow. You’re never going to successfully paddle upstream against the Yukon (trust me – I’ve been there). Poor communication with a tandem canoe partner can make you both end up swimming. If you get pinned sideways, you must lean […]
Read
Reduce, Reuse, Recycle with Snippets!
One thing you can never have enough of is time, and one way to save yourself some is by using re-usable ‘Snippets’ in your Pardot email marketing. Here’s how you can use them, and save yourself time by creating re-usable content, which you can recycle for later use!
Read
Creating Pardot Forms That Convert Prospects
Forms are the number one lead acquisition tool in Pardot. We rely on them to gather information about prospects, with the hope of closing sales. Despite their importance, they often get neglected, leading to low conversion and submission rates. So how can we create Pardot Forms that increase conversion and submission rates?
Read
How to Fix Those Pesky Outlook Fonts
Outlook eh. *Email Marketers scream everywhere*. If you’ve ever tried to build an email, got it looking perfect, and then run it through Outlook rendering, you’ll understand the frustration. Line heights ignored, buttons look strange, background images lost – the issues are endless. Luckily we have fixes for most of these! The one I’m going […]
Read
Multiple Webinars – One Form
With the world still very much in the throws of Covid-19, it is as important as ever to manage your events online. For businesses who used to do a lot of events in person, the switch to online events can be daunting. It can also often lead to a lot of Pardot Forms. But what […]
Read
Pardot Forms Kiosk / Data Entry Mode is The Hero You Need
Sure, hero might be dramatic, but it’s true. Pardot Forms Kiosk / Data Entry Mode helps keeping Pardot prospect data accurate, and stops us spending hours trying to fix data issues. We’re going to take a look at how this feature works, when you should use it, and what problems you could face if you […]
Read
Should you Enable Pardot AMPSEA?
AMPSEA. No, my cat didn’t just walk over my keyboard. AMPSEA stands for ‘Allowing Multiple Prospects with the Same Email Address’, and it’s a feature that means Pardot Prospect records no longer need a unique email address. As you can imagine, this can be both a blessing and a curse, depending on what you want […]
Read
5+1 Steps for Sending Successful Emails
Working as an email marketer can be challenging these days, and you might find yourself frequently pondering the same questions. How can we increase the engagement of our prospects? What is the secret of sending successful emails? I find that these questions can be answered the best with the 5W’s of Communication model.
Read
Pardot Lightning Email Builder: The Story so Far
Recently, Salesforce ran a webinar demonstrating the new drag and drop Pardot Lightning Email Builder. This feature has been a long time coming for the Pardot community, so I was excited to see what it had to offer. I’m going to break down the best features I saw, and explain what else this tool needs […]
Read