How To Use Salesforce CMS
Once your Salesforce Administrator has set up Salesforce CMS, you’ll be able to create, manage and deliver content across all of your channels in a way that’s super easy to collaborate with your team and even external contacts. Here, we’ll show you how to use Salesforce CMS and some tips around creating and organising your […]
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Pardot Email Builder in Lightning Experience: Setup Salesforce CMS
Salesforce CMS is a one-stop-shop for managing your multi-channel content, straight from Salesforce. Here’s how to set it up, with a view to using the new Pardot Email Builder for Lightning Experience.
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Setup the Pardot Email Builder in Lightning Experience
One of the most anticipated releases in Pardot history – the Pardot Email Builder in Lightning Experience – was released this month. This new email experience uses the power of lightning to give users the seamless experience of a drag and drop email editor. Here at Nebula, we wanted to share the set up of […]
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Common Apex Mistakes – Too many SOQL queries
As a Salesforce developer seeing the message “System.LimitException: Too many SOQL queries: 101” can be very frustrating. In a large codebase it can be time consuming to find and fix these kind of errors. Even when your code is bulkified – why do errors remain? They may only occur intermittently under certain circumstances, but none the […]
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Pardot Email Logging in Salesforce
We all dream of an ideal world, where sales and marketing come hand in hand in Salesforce. But the biggest challenge for sales teams is often the inability to track directly sent emails as part of their measured activities. Well, I’m here to tell you it is possible, if you enable the Email Logging functionality […]
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What is B2B Marketing Analytics PLUS?
You may have heard of B2B Marketing Analytics (B2B MA), and may even be using some of the out of the box or custom build dashboards. Now, there’s a new kid on the block – B2B Marketing Analytics Plus (B2B MA Plus). But what is it, how does it differ from B2B Marketing Analytics, and […]
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Flow for Developers
Rivers, and paddling them in a canoe, can teach you important lessons about going with the flow. You’re never going to successfully paddle upstream against the Yukon (trust me – I’ve been there). Poor communication with a tandem canoe partner can make you both end up swimming. If you get pinned sideways, you must lean […]
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Reduce, Reuse, Recycle with Snippets!
One thing you can never have enough of is time, and one way to save yourself some is by using re-usable ‘Snippets’ in your Pardot email marketing. Here’s how you can use them, and save yourself time by creating re-usable content, which you can recycle for later use!
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Creating Pardot Forms That Convert Prospects
Forms are the number one lead acquisition tool in Pardot. We rely on them to gather information about prospects, with the hope of closing sales. Despite their importance, they often get neglected, leading to low conversion and submission rates. So how can we create Pardot Forms that increase conversion and submission rates?
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How to Fix Those Pesky Outlook Fonts
Outlook eh. *Email Marketers scream everywhere*. If you’ve ever tried to build an email, got it looking perfect, and then run it through Outlook rendering, you’ll understand the frustration. Line heights ignored, buttons look strange, background images lost – the issues are endless. Luckily we have fixes for most of these! The one I’m going […]
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Multiple Webinars – One Form
With the world still very much in the throws of Covid-19, it is as important as ever to manage your events online. For businesses who used to do a lot of events in person, the switch to online events can be daunting. It can also often lead to a lot of Pardot Forms. But what […]
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Pardot Forms Kiosk / Data Entry Mode is The Hero You Need
Sure, hero might be dramatic, but it’s true. Pardot Forms Kiosk / Data Entry Mode helps keeping Pardot prospect data accurate, and stops us spending hours trying to fix data issues. We’re going to take a look at how this feature works, when you should use it, and what problems you could face if you […]
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