Importing Prospects into Pardot
Have you ever imported prospects into Pardot and then wondered where they are? You won’t be the only one. Keep reading to find out what could have happened to them…
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Is It Time to Become a Trailhead Ranger?
If you have been working with Salesforce for a while, you will have heard about Trailhead. Trailhead is Salesforce’s free to use learning platform. It helps Admins, Developers and users get a better understanding of the ever-growing Salesforce platform.
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Creating a Marketing Super-team
Ask a room full of senior directors what Marketing does, and you will get a different answer from each person. Marketing is an evolving, multi-faceted function that actually deserves a lot more respect than it receives. Here’s how you can build a Marketing Super-team to achieve your business goals and command respect in the boardroom.
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Pardot Business Units: FAQs
Earlier this year, Salesforce introduced Pardot Business Units, a new feature looking to provide regional teams and sub-brands the tools they need to reach their own segmented audiences.
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Pardot Winter Releases Are Here!
Pardot have been busy creating new features for us to enjoy! Grab a cup of tea and have a look through what they have in store for us…
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Resubscribe Prospects Automatically in Pardot
Next in the series of amazing new features Pardot have rolled out this autumn is ‘Allow Prospects to Resubscribe to Pardot Emails’. This allows marketers to automatically ask prospects to resubscribe if they fill in a form while opted out.
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Personalised Download in Pardot for your Prospects
For certain marketing campaigns you need to find a way to send personalised download files to your Pardot prospects. These situations could be the sending of a certification document or targeted information to your key accounts.
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Trick or Treat With Pardot
Halloween is fast approaching, and with Halloween comes both tricks… and treats. So to celebrate, here are some of Pardot’s features tricks and treats.
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Pardot is Activating IP Location!
Pardot already offers the option to add IP location to your account, but they have recently announced that this feature will soon be enabled on all Pardot accounts!
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Pardot Operational Emails: Why, When and How
Pardot Operational Emails allow you to send vital information to prospects, even if they have previously unsubscribed. You may be looking to send a critical email to a prospect and find yourself unable to because they have unsubscribed.
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Should I Forward Account Engagement (Pardot) Emails? No!
One of the most common requests I come across is: “How can users forward Pardot emails to their customers?“. Whether it is for an event invite or a promotional email, simply forwarding a tracked Account Engagement email can cause serious issues.
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Pardot Tracker Domains… What’s New?
Pardot Tracker Domains have been around for a while, but with the August ’19 release, there’s something new which will make the lives of anyone managing multiple brands from one Pardot instance infinitely easier.
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