Do you struggle to decide which type of Pardot form is best for your marketing campaigns? Many of my clients have asked my opinion on what they should be using. As I say to them to all, it depends on several aspects, including what they want out of it.
Category: Technical
I’ve exceeded my Pardot Usage Limits – what should I do?
It’s very common to exceed your Pardot account’s usage limits. This is a normal scenario encountered by most users at some stage of being a Pardot Admin, so don’t panic. The limits are Pardot’s way to remind your team to keep your account clean and organised.
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User Assignments not Adding up?
Have you ever noticed that some of your prospects are assigned to a certain user in Pardot but when you look in Salesforce they are assigned to a different user? We have seen this inconsistency several times with our clients, and we have the solution ready for correct user assignments.
Which Field Does What?… Pardot Edition!
Pardot is fantastic for many things, but sadly having obvious field names is not one of them. Many people get confused between the Do Not Email, Pardot Hard Bounce, and ‘Opted Out’ fields.
Using Lazy Evaluation to Write Salesforce Apex Code Without For-Loops
Functions or for-loops?
A developer working in Javascript has access to some really convenient functions on Arrays. Functions like filter() and map() can avoid the need to write for-loops. Is this actually a good thing? Can we write Apex this way?
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Got Alignment Issues on iPhone?
There’s nothing worse than building a beautiful email template only to find out it breaks on certain devices. I’ve come across this very strange alignment issue on iPhone repeatedly over the years. If you’ve seen it too, I also have the fix!
How to Integrate Google Analytics with Account Engagement Forms
Account Engagement
Google Analytics Conversion tracking and Google Tag Manager setup is fast becoming one of our top requests from customers. At first look, it is punishingly complicated with very little help available from either Account Engagement or Google. However, once you break the process down it is actually fairly straightforward.
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SObjectIndex – The Class You Can Use Everywhere
There is one Apex class in our Nebula library that we use more than any other: SObjectIndex. It is a generalisation of something that will be familiar to most Apex programmers: a Map of Ids to SObjects.
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Behind the Scenes with Email Authentication
Earlier this year, Nicola gave you insights into how best to get your emails into people’s inboxes. Continue reading “Behind the Scenes with Email Authentication”
Salesforce DX Desktop Notifications for Mac
Salesforce DX and 2nd Generation Packaging are transforming the development process on the platform. Here’s a tip to help with some of the long-running processes (e.g. building a package version). Continue reading “Salesforce DX Desktop Notifications for Mac”
New Feature: Pardot for Lightning
For those of you who want to give your users a single interface to access sales and marketing information, Pardot for Lightning is the feature for you!
Website Launch for Pardot – Ensure your Tracking is Ready
The main advantage of using a marketing automation tool is that you can learn more about your prospects activities and interest through their online behaviour thanks to web cookies.
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