Migrating to Pardot Business Units can be a pretty big deal and a little bit overwhelming. That’s why we’ve put together our Migrating to Pardot Business Units blog series and in this post, we’d like to share a list of all the things you should consider before you decide to make the move.
Continue reading “Business Units Migration Checklist – what to consider before your migration”
There are some well-established methods for code sharing in LWC: We can compose entire UI components in the HTML template, or via Lightning App Builder. Or we can create a service component, and then export functions from that component (see the Developer Guide). But sometimes neither of those is appropriate
Looking to run an event using QR codes in Pardot, but you’re not sure how to? Read on to find out how you can implement QR codes throughout your marketing strategy and provide a unique user experience to your customers.
Continue reading “Let’s Get Digital with Pardot Events and QR Codes”
Many organisations have Pardot Business Units, and need to allow a Prospect to exist in more than one BU. There are a few challenges with this.
Continue reading “Pardot Business Units – Leads and Contacts Syncing to Multiple BUs”
Dependent Fields are important for any successful form strategy. However, this functionality is only available for the Text or Dropdown field types. But what if you want to use a Dependent field with a Pardot checkbox?
When a technical change is available in your Pardot account, it can be hard as an administrator to get all the facts, and put together a plan of action. Pardot First-Party Cookie Tracking is no different. I’m going to break down what the change is, and how to successfully implement it!
Continue reading “Moving to Pardot First-Party Cookie Tracking”
Outlook eh. *Email Marketers scream everywhere*. If you’ve ever tried to build an email, got it looking perfect, and then run it through Outlook rendering, you’ll understand the frustration. Line heights ignored, buttons look strange, background images lost – the issues are endless. Luckily we have fixes for most of these! The one I’m going to focus on today is how Outlook renders fonts.
With the world still very much in the throws of Covid-19, it is as important as ever to manage your events online. For businesses who used to do a lot of events in person, the switch to online events can be daunting. It can also often lead to a lot of Pardot Forms. But what if you could run multiple webinars through one form? We’ve been working hard at Nebula to find a solution to streamline your processes…here it is!
Businesses have the increasing need to be able to run multiple webinars, and allow prospects to register for each of those webinars. It can be time consuming for marketing teams to have to set up a new form and landing page each time a new webinar is required.
This solution allows customers to run multiple webinars off one form, using checkboxes, thus allowing prospects to register for multiple webinars at once.
This is an advanced topic and if you do not have experience working with javascript, get in touch with us to discuss the solution.
The following Pardot assets need work done to them for this solution to work:
Let’s take a look at what needs doing:
As this methodology uses javascript, we’ll need two pieces of script to sit in our layout template.
You’ll need to remember that if your form is sitting on a Pardot landing page, the two scripts must be placed in the layout template of that landing page.
One form handler should be set up per webinar:
Two prospect custom fields must be created and present on the form.
Under the look and feel ‘above form’ code section, a script needs to be placed. This script will reference the script we placed in the layout template, and will look at our newly created fields.
If you are using multiple webinar fields, a new line will need to be added here to reference these additional fields.
The last piece of code will go under the Completion Actions section of your form. This script is in place to post the form submission results to the relevant form handlers.
You can use this solution with both checkbox and drop down fields.
Remember, if you use a drop down field, prospects will only be able to select one webinar to register to from each drop down field present on the form.
If you use a checkbox field, prospects can register for as many webinars as they want.
The brilliant part of this solution is that once you have set it up the first time, duplicating and re-using assets is really straightforward.
If this sounds like a solution that could work for you and your business, get in touch and we can help you set it up.
IP warming is the practice of gradually increasing the volume of emails that you send with a dedicated IP address. This gradual process helps to establish a reputation with ISPs (Internet Service Providers) as a legitimate email sender. Doing this helps you to establish a good sender reputation, and helps you successfully get your emails into inboxes.
Ever wondered if there is a way to auto-populate prospect address information on your Pardot forms? Continue reading to find out how you can help your prospects experience while collecting their address in Pardot.
As we move closer to a World of virtual events, webinars and conferencing platforms are growing exponentially in popularity. One of the fastest-growing webinar platforms is Zoom. Here’s how you can integrate your webinars from Zoom with your Pardot account.
Note: This blog originally detailed two methods of integrating Pardot and Zoom, this has now been updated to reflect Zoom’s Pardot integration method changes from June 2021.
While Zoom is not a native connector in Pardot like Webex, GoToWebinar and ReadyTalk are, you can still connect your accounts for automation Prospect creation in Pardot, and to leverage Pardot’s tools and features!
Easy right? Once you have installed the Pardot App to your Zoom account, you can now look to integrate your individual webinars with your Pardot account!
For each webinar you will need to set up three static lists in Pardot:
Once you have set up your lists, navigate to your webinar in Zoom and click on Integration, next to ‘Generate Prospects in Pardot via Lists’ select Configure.
From here you can select your Pardot lists:
Now you can run your webinar, Zoom will automatically update your Pardot lists for you to then use for email marketing and other automation!
This integration means that Prospects will be created in Pardot through the API, and added to your specified Lists. Consider the below factors with this API integration:
If you have any questions on using Pardot for webinars, please don’t hesitate to get in touch!
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In case you aren’t using Zoom and using GoToWebinar instead, check out our Webinar Guide which focuses on managing your webinars through the out-of-the-box connection to GoToWebinar!
If you have enabled Salesforce State and Country picklists and you are using the Pardot default list of countries for the Prospect Default field as a dropdown, then make sure you read this article on how to ensure the mapped fields match and avoid getting lots of sync errors!
Continue reading “Country Field Discrepancies between Salesforce and Pardot”