Pardot has been a Salesforce product for nearly a decade now and one of its key strengths in the martech landscape is its simple, reliable and powerful integration with Salesforce. Without a single line of code, your marketing and sales data can be combined to create a seamless lead lifecycle from the first touch to opportunity closed.
Continue reading “Everything you need to know about Engagement History in Pardot”
When Apple released its Mail Privacy Protection features in 2021, it allowed its Users to hide their email engagement activity from senders. From an email marketing perspective, this has made it challenging to be able to accurately measure email engagement and success. Read on to find out how Pardot is supporting with preparing us for this shift.
Continue reading “Prepare your Pardot Account for Apple Mail Privacy Changes”
Here at Nebula we are excited to announce that we have launched our first Salesforce app on the AppExchange! Our partnership with Salesforce and Pardot continues to grow with the release of Enhanced Engagement History for Pardot.
Continue reading “Introducing Enhanced Engagement History for Pardot”
Pardot sandboxes have been available to accounts using Advanced or Premium since the Summer ’20 release. This seemed to herald a shift towards better development best practices when using Pardot. It came alongside other features to more closely align administration of Pardot and Salesforce.
Following Salesforce’s acquisition of Slack in July, it’s no surprise that more integrations and apps are coming to Salesforce and Pardot. In the Winter’22 Release we saw one of these great new integrations come to Pardot in the form of notifications to channels. Learn how to set this up for your organisation in this blog.
Now that you’ve read our intro to Business Units, and understand whether Business Units is right for you and the considerations you should make, our last blog in the Migrating to Pardot Business Units series is here. We share our top tips for a smooth and successful business unit migration.
Continue reading “How can you ensure a smooth and successful migration?”
Are you just as excited about the latest Drag and Drop Landing Page Editor as we are? This feature is the perfect tool for anyone without prior coding experience. It really focuses on making the user experience as easy as possible. I’m going to break down my favourite features and take you through everything you need to know to get started.
Continue reading “It’s Finally Here: Pardot’s Landing Page Builder”
With days (or maybe even weeks) of planning, you’ve created a Pardot email – with your design perfected, text refined and recipient lists ready, you’re ready to hit send on your list email or press start on your engagement studio.
Everything seems to go well, when you suddenly realise that the CTA link on your email is taking the prospect to the wrong landing page or to a broken URL. Your first instinct might be to panic but luckily there are a couple of things you can do to minimise the disruption caused.
Read this blog to find out how.
Continue reading “Sent a Pardot email with a broken link? What you should do next”
Migrating to Pardot Business Units can be a pretty big deal and a little bit overwhelming. That’s why we’ve put together our Migrating to Pardot Business Units blog series and in this post, we’d like to share a list of all the things you should consider before you decide to make the move.
Continue reading “Business Units Migration Checklist – what to consider before your migration”
If you’re using one Pardot form on multiple pages across your site (for example your website footer), the chances are that you’d like to know what page on your website your prospects have converted on. In this article, we’ll show you how to capture the webpage, with a couple of options for how to achieve this.
Continue reading “Capture the webpage when using a Pardot form on multiple pages”
This is the first blog in the Migrating to Pardot Business Units series. Let’s look at the first question you should ask yourself when considering a move to Business Units:
“Do you actually need Pardot Business Units?”
It’s a really exciting feature for Pardot and opens up a lot of potential for some businesses, particularly larger ones. However, this setup is not a magic wand that will transform your marketing automation strategy overnight.
Continue reading “Do you actually need Pardot Business Units?”
Pardot Business Units were introduced in 2019, which has created a fantastic opportunity for more complex enterprise organisations to use Pardot effectively. However, Business Units aren’t a silver bullet that will solve every problem. So you should only implement this feature where there is a clear need.
Continue reading “Migrating to Pardot Business Units: Blog Series”