Category: New Features

Salesforce Foundations: Free Marketing and Commerce for Every Customer

Salesforce are giving the new Marketing and Commerce capability to every Enterprise Sales and Service customer for free. No, really! This isn’t just clickbait. Building on the Free Data Cloud initiative, announced at Dreamforce 2023, Salesforce customers can now access more of the new features on the core platform at no additional cost. Let’s take a look at what’s included with Salesforce Foundations and why this is important for the future of the platform.

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Marketing Cloud Growth: brand new marketing automation from Salesforce… wait, what?

There’s a new kid on the Marketing Cloud block and it’s causing quite a stir! Salesforce have publicly announced Marketing Cloud Growth Edition, available in some regions from today.

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Salesforce AI: An Overview

Artificial Intelligence (AI) has flooded the tech space in the past year. Chat GPT by OpenAI is the biggest player to shake things up and reach the everyday web user. AI is not new for Salesforce, with Einstein on the scene since 2019, it’s no surprise that Salesforce is ready for a fast-paced evolution of its product offering to align with current demand.

 

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