NPS, or Net Promoter Score, surveys are a great way to monitor your customer experience in a consistent and well established way. A simple score from 0 to 10 tells you how likely a customer is to recommend your business. And it allows you to track changes in customer experience over time.
Typically, surveys are hard to set up in Pardot because Forms are linked to Prospect fields. And you don’t want to end up creating a whole bunch of new fields every time you send out a survey. This is where the simplicity and consistency of NPS surveys makes them perfect for Pardot!
When you set up NPS surveys in Pardot, you can automate everything. From triggering the email invite, to capturing the survey submission, and reporting on the results effortlessly from Salesforce. The process is simple, but effective, so let’s get started.
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