There is no doubt that Pardot has delivered when it comes to new feature releases during 2018. We can also agree on that the new features this year have given a better user experience in Pardot and also touched on almost all the different functionalities that Pardot has. Continue reading “New Pardot Features – Our Top Picks of 2018”
“Important: Google Ads parallel tracking will be automatically turned on.”
If you are a marketer then you have probably received this subject line in your inbox Continue reading “Important Update: Google Ads is changing the way you track ad clicks in Account Engagement”
What’s new for those who create marketing assets in Pardot after the Summer ’18 release? We have tested them all!
Continue reading “News For You Who Create Marketing Assets in Pardot”
This Thursday’s newsletter will give you Pardot insights on the importance of customers journeys and how you can use your Engagement Studio for this. The customer is one of our core element for most of us. Continue reading “Introducing: GetFeedback for Pardot”
If there is one thing that Pardot has really succeeded with this year, it is their amount of new feature announcements. Some of them have been really helpful, while some of them might still have been unused by you. Continue reading “Pardot Summer ’18 Release: New Feature Round-up”
Continue reading “Key Takeaways from Salesforce World Tour London!”
Salesforce Communities are ideal for companies looking to enhance relationships with partners and customers, or improve internal processes with its employees. One of the great things about Community Cloud is its flexibility as you can adapt its function to fit your business needs. Continue reading “Communities for Beginners”
The Event Marketing 2018 Benchmarks and Trends report showed that 80% out of the 400 marketers included in the survey believed that live events are critical to their company’s success. Continue reading “Event Success with Pardot”
We naturally don’t like change. Not leaving our comfort zone is what we prefer to do. This has also been the case most of the time regarding switching to the Lightning experience. I attended two different sessions that discussed the benefits of switching to Lightning. Continue reading “Why Switch to Lightning?”
Why are we so excited about next month’s biggest Salesforce event, London’s Calling? I’m sure we have different reasons for attending this event. It might be because of its convenience of being in London, or a specific Keynote topic, or it might be your first time attending and you would like to see what it’s all about.
The event brings together different levels of Salesforce skills and it’s useful to you if you’ve been using Salesforce for years or just started with your CRM system journey. London’s Calling is an event for the Salesforce Community. A community that includes people sharing their knowledge and experiences, which you will be a part of when attending this event.
London’s Calling includes over 40 different presenters that covers topics relevant to Salesforce users, Pardot users, Salesforce developers and everyone in between! Get a complete overview of the schedule here.
We hope to see you there! But if you can’t make it, you may want to check out the live streaming of the DemoJam from the London’s Calling Youtube channel.
Also, find out what some of this event’s organisers thinks and suggest you should NOT miss on London’s Calling.
The World Tours at the time were great but didn’t focus enough or celebrate the expertise and knowledge of the local community. The idea was to run the first event in early 2016 and with all great things… it started on a napkin…
We know that marketing automation can help your marketing strategies and calculate your marketing ROIs. Using platforms, such as Pardot, makes your email marketing efforts more time efficient by automating your tasks. But there is more to it than just implementing Pardot. What happens after the implementation period when your marketing team start using Pardot for their email marketing strategies? What do you need to think about in order to get great email marketing results?
There is no doubt that email marketing needs thought, planning and strategy. Segmentation, email design, subject line, content and call to actions are just a few elements that you need to think about when planning your email marketing. The key thing to acknowledge while creating your email marketing is that you need to put in the time and effort in order for it to give you great results.
If you landed on this post and your email marketing strategies are showing great results – Great! But I still would suggest you read the following article to reduce the risk of turbulence in your future email marketing efforts.
In the B2B space, email marketing has a unique set of challenges – but once you learn how to turn the stumbling blocks into stepping stones, it is still a surefire way to win over customers and generate plenty of business.
Artificial intelligence (AI) is working! B2B marketers that uses AI are being able to process their customers data in an even better way than before and are being able to deliver personalised communication throughout the customer journey. AI has also improved the effectiveness of campaigns and increase business growth.
If your company is not already but wants to be able to predict consumer behaviour and automate actions of the customer’s journey, then a CRM system is what your company is missing. If you are not yet convinced, here are five ways that AI is transforming B2B marketing:
1. Enabling Predictive Lead Scoring
2. Leveraging Engagement Insights For Targeted Content
3. Powering Analytics For More Effective Campaigns
4. Fueling The Power Of Automation
5. Arming Sales Teams With Relevant, Actionable Insights
Follow the link below to read more about these 5 ways.
Research shows that 80% of B2B marketing executives believe that AI will revolutionize the field in the next five years. However, only 10% report using AI applications today.