New Feature: Pardot for Lightning
For those of you who want to give your users a single interface to access sales and marketing information, Pardot for Lightning is the feature for you!
Pardot Winter ‘19 Release: Engagement Studio
This week, the Pardot Winter ‘19 release brought us major changes on how we work with Engagement Studio. (more…)
Important Update: Google Ads is changing the way you track ad clicks in Account Engagement
"Important: Google Ads parallel tracking will be automatically turned on." If you are a marketer then you have probably received this subject line in your…
Automation, Automation, Automation
Marketing Automation can indeed save you time and money in the long-run, but it requires some thinking time upfront to build an effective strategy and streamlined processes.
Opportunity stages, how to get them right
I am involved in a lot of Salesforce projects, from initial implementations to rebuilds and refreshes; and everyone will at some point include a discussion about Opportunity Stages. Read my learnings and suggestions to help you get the most of this vital element of Salesforce.
Salesforce Automation Overview
Salesforce Automation Overview Salesforces success is largely due to its unrivalled customisation options. The CRM solution can be moulded to your unique business processes, allowing…
Website Launch for Pardot – Week of the Launch
You have done all the hard work with preparing your marketing tasks and Pardot assets well ahead of the launch and now the time is…
Website Launch for Pardot – Ensure your Tracking is Ready
The main advantage of using a marketing automation tool is that you can learn more about your prospects activities and interest through their online behaviour…
Q&A: Integrating Google Analytics and Adwords with Pardot
Integrating Google Analytics and Google Adwords to your Pardot account can often cause challenges, so below is a roundup of the most common questions we…
