Measuring email marketing effectiveness
You might be wondering if email is still effective. The answer is a loud and resounding yes! In fact, email is growing. According to the Salesforce 2016 State of Marketing Report, 49% of marketers say email is directly linked to their business’ primary revenue source — a notable jump from the 20% of marketers who […]
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5 reasons you need a Content Marketing Strategy right now
It’s clear that the B2B buying cycle has changed dramatically in recent years with buyers typically finding out the information they need without any interaction with a sales rep.
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Salesforce Pardot again recognized as a Marketing Automation leader
As a Pardot Select Partner, we have first-hand experience of the benefits that this Marketing Automation Platform can bring to any business. With a good implementation, well thought out plans and the right team in place, you will be sure to start feeling the benefits in next to no time.
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The toolkit for building leads from scratch
Many of the tips here are the building blocks of lead generation and any business can do them – but they are all the more easier to put in place with Marketing Automation.
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How to create content every prospective customer craves
Content marketing is an effective tool companies can use to promote themselves as experts and lead prospects through the buying cycle.
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How to optimise the deliverability of a new email campaign
If you’re just about to start sending email communications to your audience or have switched email service providers (and hence changed sending IP address) then consider these top tips to ensure your emails reach the inbox!
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4 truths about marketing expectations that tech execs need to hear
There’s no doubt about it, Marketing really does enhance business operations, and more and more businesses see it as a route to success – which is great.
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The importance of emotional mapping in B2B marketing
The key to engaging successfully with your target audience is being able to send them the right message at the right time in order to strike a chord – what will make them take notice and take action?
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Is branding Southern Rail’s greatest failure?
As a fellow South Londoner and marketer, this recent article from The Drum really caught my eye. Over the last couple of years, Southern Rail’s service into London has all but imploded. And they have developed a terrible public image along the way.
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Brand storytelling is here to stay
They say content is king, but since then we’ve been inundated with content. So much so, that the challenge for the modern marketer today is how to cut through that noise.
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Salesforce CEO Urges Extra Scrutiny of Microsoft’s Acquisition of LinkedIn
With Salesforce’s latest failed acquisition Mr Benioff speaks out against what is seeming to be a data monopoly from Microsoft.
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What is progressive profiling and how can it help you to be better at marketing?
Marketers need detailed data to be able to segment and target their campaigns effectively. But adding all the fields you would like onto a form can be overwhelming for your visitors. How can you collect all the data you need without damaging the customer journey?
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