How to optimise the deliverability of a new email campaign
If you’re just about to start sending email communications to your audience or have switched email service providers (and hence changed sending IP address) then consider these top tips to ensure your emails reach the inbox!
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4 truths about marketing expectations that tech execs need to hear
There’s no doubt about it, Marketing really does enhance business operations, and more and more businesses see it as a route to success – which is great.
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The importance of emotional mapping in B2B marketing
The key to engaging successfully with your target audience is being able to send them the right message at the right time in order to strike a chord – what will make them take notice and take action?
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Is branding Southern Rail’s greatest failure?
As a fellow South Londoner and marketer, this recent article from The Drum really caught my eye. Over the last couple of years, Southern Rail’s service into London has all but imploded. And they have developed a terrible public image along the way.
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Brand storytelling is here to stay
They say content is king, but since then we’ve been inundated with content. So much so, that the challenge for the modern marketer today is how to cut through that noise.
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Salesforce CEO Urges Extra Scrutiny of Microsoft’s Acquisition of LinkedIn
With Salesforce’s latest failed acquisition Mr Benioff speaks out against what is seeming to be a data monopoly from Microsoft.
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What is progressive profiling and how can it help you to be better at marketing?
Marketers need detailed data to be able to segment and target their campaigns effectively. But adding all the fields you would like onto a form can be overwhelming for your visitors. How can you collect all the data you need without damaging the customer journey?
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When you need custom Salesforce code – and when you don’t
This is something I often get asked and without a detailed knowledge of the Salesforce platform, it can be a difficult thing to work out.
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Should we use Salesforce Process Builder at all?
I’ve always been wary of Process Builder. My objection is that Process Builder’s main advantage is also its greatest weakness: It offers the power of writing code, without writing code.
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Don’t leave your user experience behind
I agree wholeheartedly agree with this article – I think it’s easy, as busy marketers, to overlook what your website journey is like. Is it easy to navigate? Is the content enticing? Is it portraying your brand image? Is it telling the story you set out for it to do?
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These Marketing Automation Statistics Show Where Marketers Really Are
The age of the ‘batch-and-blast’ is over, but the age of smart email marketing is most certainly not. Marketing automation is making marketers, especially in the B2B space, smarter, more targeted and more effective.
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The five fundamentals of data-driven marketing
From understanding your data points, what this means in terms of interest and intent to buy, the best way to measure performance & ROI to the simply unmeasurable brand metrics – data-driven marketing is here to stay and is how the modern marketer can ensure their marketing stands out from the crowd.
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