One date you won’t want to miss!
6pm Tues London meet up said the email, another date! Is he going to be tall, dark and handsome? Actually it really doesn’t matter because this isn’t a normal date. Through meetup, each month a community of Salesforce people (who are the lifeline for businesses, setting up and administrating their Salesforce platform) have the opportunity […]
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How to Turn an Ordinary Email Into a Powerful Marketing Machine
Are you making the most of your email signature?
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The long and winding path-to-purchase
The B2B buying cycle is complex – taking into account multiple decision-makers that may have differing needs or requirements and sometimes tricky budget approval or internal bureaucracy leading to typically longer buying cycles.
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6 shocking myths about subject lines
This is such an interesting take on the myths of subject lines and reporting. There is so much more that contributes to the effectiveness of an email campaign – whether they are expecting your emails, who the email is from, whether the content met their expectations and are they happy to keep receiving them?
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How data analysis became the new social media marketing
A recent research survey shows that organisations are placing increasing importance on data analysis expertise and it’s becoming an essential skillset for the modern marketer.
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Do small businesses need marketing automation to keep up with the competition?
The short answer is ‘yes’.
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No more excuses! How to solve the most common excuses for not using Marketing Automation
Reading these three solutions to the most common excuses for not using marketing automation, my first thought was that someone had recorded one of my meetings! I have heard all the excuses for not using marketing automation over the years and they are all just that… excuses.
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Retain Field History with Field Audit Trail -Generally Available
Is compliance something that is important to you? If so, many people may not realise that standard field history tracking in Salesforce is kept only for 18 months. This is clearly insufficient in most regulated industry scenarios. It is possible to use Apex in this scenario to write changes into a separate object however […]
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‘Salesforce Einstein’ is one step closer to truely automated marketing
The majority of marketing teams do not spend enough time analysing data whether it be reporting on campaign performance, scoring leads or building customer personas. Salesforce’s new AI tool aims to utilise machine learning to do all that for you. Can’t wait to see it in action!
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5 Ways to Humanize your Marketing Emails
Marketing Automation opens up a whole world of new possibilities for digital marketers, especially when it comes to email. But there are so many potential pitfalls that can make your marketing emails seem impersonal, spammy or just bad.
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Assessing Salesforce’s platform and ecosystem
This is a really good “state-of-the-union-roundup” of where Salesforce is right now. A top-10 position in the tech industry, impressive growth and doing it’s best to answer the critics of public cloud technology.
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The Core of Salesforce Einstein
Ever wonder how Salesforce could implement such a revolutionary feature on a well-established platform? With the acquisition of BeyondCore this became entirely feasible, so much so that it is Live and available for use.
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