Insights

Clear filter X
One date you won’t want to miss!

One date you won’t want to miss!

6pm Tues London meet up said the email, another date! Is he going to be tall, dark and handsome? Actually it really doesn’t matter because this isn’t a normal date. Through meetup, each month a community of Salesforce people (who are the lifeline for businesses, setting up and administrating their Salesforce platform) have the opportunity […]

Read
How to Turn an Ordinary Email Into a Powerful Marketing Machine

How to Turn an Ordinary Email Into a Powerful Marketing Machine

Are you making the most of your email signature?

Read
The long and winding path-to-purchase

The long and winding path-to-purchase

The B2B buying cycle is complex – taking into account multiple decision-makers that may have differing needs or requirements and sometimes tricky budget approval or internal bureaucracy leading to typically longer buying cycles.

Read
6 shocking myths about subject lines

6 shocking myths about subject lines

This is such an interesting take on the myths of subject lines and reporting. There is so much more that contributes to the effectiveness of an email campaign – whether they are expecting your emails, who the email is from, whether the content met their expectations and are they happy to keep receiving them?

Read
How data analysis became the new social media marketing

How data analysis became the new social media marketing

A recent research survey shows that organisations are placing increasing importance on data analysis expertise and it’s becoming an essential skillset for the modern marketer.

Read
Do small businesses need marketing automation to keep up with the competition?

Do small businesses need marketing automation to keep up with the competition?

The short answer is ‘yes’.

Read
No more excuses! How to solve the most common excuses for not using Marketing Automation

No more excuses! How to solve the most common excuses for not using Marketing Automation

Reading these three solutions to the most common excuses for not using marketing automation, my first thought was that someone had recorded one of my meetings! I have heard all the excuses for not using marketing automation over the years and they are all just that… excuses.

Read
Retain Field History with Field Audit Trail -Generally Available

Retain Field History with Field Audit Trail -Generally Available

Is compliance something that is important to you?  If so, many people may not realise that standard field history tracking in Salesforce is kept only for 18 months.   This is clearly insufficient in most regulated industry scenarios.  It is possible to use Apex in this scenario to write changes into a separate object however […]

Read
‘Salesforce Einstein’ is one step closer to truely automated marketing

‘Salesforce Einstein’ is one step closer to truely automated marketing

The majority of marketing teams do not spend enough time analysing data whether it be reporting on campaign performance, scoring leads or building customer personas. Salesforce’s new AI tool aims to utilise machine learning to do all that for you. Can’t wait to see it in action!

Read
5 Ways to Humanize your Marketing Emails

5 Ways to Humanize your Marketing Emails

Marketing Automation opens up a whole world of new possibilities for digital marketers, especially when it comes to email. But there are so many potential pitfalls that can make your marketing emails seem impersonal, spammy or just bad.

Read
Assessing Salesforce’s platform and ecosystem

Assessing Salesforce’s platform and ecosystem

This is a really good “state-of-the-union-roundup” of where Salesforce is right now. A top-10 position in the tech industry, impressive growth and doing it’s best to answer the critics of public cloud technology.

Read
The Core of Salesforce Einstein

The Core of Salesforce Einstein

Ever wonder how Salesforce could implement such a revolutionary feature on a well-established platform? With the acquisition of BeyondCore this became entirely feasible, so much so that it is Live and available for use.

Read