Do small businesses need marketing automation to keep up with the competition?
The short answer is ‘yes’.
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No more excuses! How to solve the most common excuses for not using Marketing Automation
Reading these three solutions to the most common excuses for not using marketing automation, my first thought was that someone had recorded one of my meetings! I have heard all the excuses for not using marketing automation over the years and they are all just that… excuses.
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Retain Field History with Field Audit Trail -Generally Available
Is compliance something that is important to you? If so, many people may not realise that standard field history tracking in Salesforce is kept only for 18 months. This is clearly insufficient in most regulated industry scenarios. It is possible to use Apex in this scenario to write changes into a separate object however […]
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‘Salesforce Einstein’ is one step closer to truely automated marketing
The majority of marketing teams do not spend enough time analysing data whether it be reporting on campaign performance, scoring leads or building customer personas. Salesforce’s new AI tool aims to utilise machine learning to do all that for you. Can’t wait to see it in action!
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5 Ways to Humanize your Marketing Emails
Marketing Automation opens up a whole world of new possibilities for digital marketers, especially when it comes to email. But there are so many potential pitfalls that can make your marketing emails seem impersonal, spammy or just bad.
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Assessing Salesforce’s platform and ecosystem
This is a really good “state-of-the-union-roundup” of where Salesforce is right now. A top-10 position in the tech industry, impressive growth and doing it’s best to answer the critics of public cloud technology.
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The Core of Salesforce Einstein
Ever wonder how Salesforce could implement such a revolutionary feature on a well-established platform? With the acquisition of BeyondCore this became entirely feasible, so much so that it is Live and available for use.
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Predicting the unknown with AI
In the world of marketing automation, we’re striving to send the right message, to the right people at the right time to increase engagement with our brands. But can we take that a step further with Artificial Intelligence through increased targeting and personalisation, automating real-contact with customers or predicting what consumers want before they even […]
ReadSalesforce Administrators – check out this awesome blog!
Sometimes, with so much content coming out of Salesforce, it’s hard to keep up with the latest news. Well Salesforce admins, look no further. Salesforce Admins blogs (https://admin.salesforce.com) bring together helpful tips, tricks and guides along with podcasts and videos for all your admin needs – why not check it out?
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Improving the Marketing and Sales Relationship is Not a New Challenge
This great HBR article from 1989 highlights that automating marketing and sales processes to improve the relationship and productivity is by no means a new concept. Successful businesses have been trying to improve efficiency and process management between these two key departments for decades!
ReadIs Marketing Automation for you?
If you’re considering Marketing Automation or already have a solution but not sure you’re using it to it’s full potential, this is a great list of Q&A’s that will help you think more thoroughly about how to plan, integrate and resource your Marketing Automation strategy.
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Wave for B2B Marketing (Pardot)
I am very excited to see how Salesforce will be expanding the reporting capabilities of Pardot using the new Wave platform. For me this was the only area that I thought Pardot needed to improve. With this in place Pardot will be an easy decision for any organisation wanting to market to companies using the […]
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