New data protection legislation is coming into place…don’t leave it too late to comply
The GDPR legislation from the European Commission is going to effect how most businesses collect, store and process data.
ReadMarketing Automation: What to Read When You’re Starting Out
If Marketing Automation is in your business plan for 2017, starting that journey can be an overwhelming prospect, whatever your role in the business. But there is a wealth of information out there to help you make the most of your new platform.
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How to Use Pardot in Multiple Languages
For companies operating globally, marketing in the native language of your audience may seem like an overwhelmingly complex task. However, there are some steps you can follow using Pardot to make this process easy to manage.
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How to ensure leads don’t go cold this winter
Leading up to Christmas can be a challenging time for marketers in their attempt to meet targets, boost sales and ensure high engagement – when your audience are somewhat pre-occupied with mince pies and bombarded with hundreds more promotional messages!
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Why SEO should always complement your content marketing
Despite sometimes working in silos, SEO and Content Marketing should naturally work hand-in-hand. Both are trying to drive targeted, high quality traffic to your site and both are trying to provide the best information to potential customers so you can serve their needs – and convert them to won business!
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The Future of B2B Marketing is a ‘digital mesh’
It may seem like the stuff of sci-fi movies, but AI, augmented reality, virtual reality and intelligent apps are all very real. From maps that automatically tell you where to eat nearby, to payment apps that alert you with offers when you enter a shop, there is a strong trend towards hyper-personalised marketing built into […]
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The Future of Content Marketing: How to Adapt Your Content for 2017
This time of the year is always considered as an exciting time for marketing professionals – and not only because of the release of the annual John Lewis Christmas ad. As we come to the end of November, it’s time for us to re-evaluate all the marketing activities we’ve done, all the techniques we’ve been […]
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Deploy from Salesforce to Source Control with Gearset
Non-developers won’t care (except that development happens more smoothly), but I’ve been waiting for this one…
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Understanding Pardot’s Engagement Studio
In our last blog post, we told you ‘What’s new with Pardot’s Engagement Studio’. Well, now we’re here to offer our advice on what to be aware of when setting up your nurture programs in Engagement Studio.
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What’s new with Pardot’s Engagement Studio?
Pardot’s Engagement Studio has been around for a few months now and we’ve been helping our customers get up to speed with the added functionality and creating new nurture programs.
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How We Proved That Everyone Has Time to Create Powerful Content
Over the past four weeks, we’ve been trialling Passle to try and boost our content creation at Nebula and plant our flag as experts in the field of CRM and Marketing Automation. In the past, despite many of us having strong marketing backgrounds, we have fallen foul of all the usual excuses for not keeping […]
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How the Internet Continues to Transform Traditional Marketing
Marketing has changed drastically since the explosion of the internet, from the dominance of more traditional channels (TV, radio, display) to more varied digital channels. Now, marketers have direct access to consumers through email, social media, network advertising and a whole host of digital media.
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