Why Marketing Needs Closer Ties to IT
By now, every company has realised how heavily marketing activities rely on technical solutions with the support of the IT team. But they often face the situation when their Marketing and IT team can’t work together and it goes to everyone’s expense.
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8 Ways to Improve Your Email Marketing Performance
It’s more important than ever to send targeted, personalised emails that your prospects want (and are expecting) to receive. When thinking about planning for 2017, consider these top tips to improve your email marketing strategy and start getting the most out of your communications.
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6 Top Tips to Start Acting on Your Data
In our last blog post, we looked at Why Data-Driven Marketing Is the Only Way Forward to measure and improve your campaign effectiveness. However, it’s one thing to ensure that all of your activities are being tracked and another to start learning from this insight and taking immediate action.
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Why Data-Driven Marketing Is the Only Way Forward
With more accountability and tighter marketing budgets than ever before, data-driven marketing is critical for modern marketers to succeed. There are two main reasons for this. Firstly,
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What is Pardot B2B Marketing Analytics?
Pardot B2B Marketing Analytics enables you to easily analyse your data from both Pardot and Salesforce so you can measure the effectiveness of your marketing campaigns and their impact on sales revenue. Put simply, it allows you to take credit for all that hard work you put in!
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Migrating to Salesforce Lightning is a great opportunity to optimise your CRM
If you are currently using Salesforce Classic, migrating to Lightning may not be a straightforward task, especially if your org is heavily customised. While it might not be the right time for many customers just yet, companies as big as T-mobile have benefited from the ‘upgrade’.
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Does your Business have a truly aligned and integrated Sales and Marketing team?
This article suggests that bringing Sales and Marketing together within a business through the sharing of data and aligned processes can generate huge opportunity and revenue benefits. Makes sense, doesn’t it?
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4 reasons why you should be using Marketing Automation
Okay, so this blog has been written with the tech industry in mind – and the prevalent use of Marketing Automation within tech companies.
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Marketers Need To Walk In Their Customer’s Shoes
A really thought-provoking piece from a large financial services firm. As marketing landscape changes – with new customer expectations and new corporate regulations – it’s so important to design a process that engages your customers and provides relevant information. Marketing campaigns are important, but the days of sending an email to someone because you think […]
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Is there really a skills gap in digital marketing?
The complexity of any digital marketing role relies on the fact that it requires both the artistic approach towards marketing challenges as well as the necessary understanding of data-savvy technological environment. For a digital marketer every day presents an opportunity to learn something new and take on the challenges of keeping up with all the […]
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51 Essential Email Marketing Tips to Help Marketing Automation
Marketing Automation should be in every marketer’s roadmap for 2017, whether you are looking to implement or you already use automation and want to improve and extend your use of it.
ReadDon’t ‘do CRM’ to your firm
It’s really easy to read a lot of information and decide your business needs to change, but effective change takes more than desire. The best Salesforce implementations we’ve seen have resource dedicated to them – both in time and personnel; firm-wide buy-in (especially from senior management), and perhaps most importantly a thorough analysis of the […]
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