How to Stay on Top of the Ever-Changing Marketing Landscape
Have you considered how your marketing has changed with the times? Or thinking about it, have your practices stayed the same since you started your Marketing career?
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How to calculate the ROI of offline transactions
Google AdWords is a great way to drive new traffic to your site and, for e-commerce businesses, it’s very easy to track your return and calculate the ROI.
ReadCEO Mark Benioff explains why salesforce.com will not be bidding for Twitter
Interesting article about why salesforce.com won’t be attempting to acquire Twitter.
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Heroku – One less headache for your developers?
Our very own Salesforce consultant, Kerry Watt, tells us about her introduction to Heroku and how it could help transform your business.
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Email marketing is not dead!
Despite an influx of new communication channels in which to target potential customers through in recent years, email remains an effective acquisition tool – if done right.
ReadDon’t just do what you know you can measure
Here’s a thought provoking piece for all the marketeers out there. Sometimes it’s easy to measure the things we know are easy to measure. But are these statistics the most relevant? Do they push the boundaries of your marketing ability, or are you just going through the motions? And is everybody in the company on […]
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Top 10 risks of not using a CRM system in your small business
Often, the case for a CRM is made in terms of the benefits it will bring to your business. Realistically it’s now more of a hygiene factor than ever before, no longer a “nice to have”. Companies of all shapes and sizes are using CRM to improve efficiency, target customers more effectively and ultimately close […]
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One date you won’t want to miss!
6pm Tues London meet up said the email, another date! Is he going to be tall, dark and handsome? Actually it really doesn’t matter because this isn’t a normal date. Through meetup, each month a community of Salesforce people (who are the lifeline for businesses, setting up and administrating their Salesforce platform) have the opportunity […]
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How to Turn an Ordinary Email Into a Powerful Marketing Machine
Are you making the most of your email signature?
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The long and winding path-to-purchase
The B2B buying cycle is complex – taking into account multiple decision-makers that may have differing needs or requirements and sometimes tricky budget approval or internal bureaucracy leading to typically longer buying cycles.
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6 shocking myths about subject lines
This is such an interesting take on the myths of subject lines and reporting. There is so much more that contributes to the effectiveness of an email campaign – whether they are expecting your emails, who the email is from, whether the content met their expectations and are they happy to keep receiving them?
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How data analysis became the new social media marketing
A recent research survey shows that organisations are placing increasing importance on data analysis expertise and it’s becoming an essential skillset for the modern marketer.
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