Don’t just do what you know you can measure
Here’s a thought provoking piece for all the marketeers out there. Sometimes it’s easy to measure the things we know are easy to measure. But are these statistics the most relevant? Do they push the boundaries of your marketing ability, or are you just going through the motions? And is everybody in the company on […]
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Top 10 risks of not using a CRM system in your small business
Often, the case for a CRM is made in terms of the benefits it will bring to your business. Realistically it’s now more of a hygiene factor than ever before, no longer a “nice to have”. Companies of all shapes and sizes are using CRM to improve efficiency, target customers more effectively and ultimately close […]
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One date you won’t want to miss!
6pm Tues London meet up said the email, another date! Is he going to be tall, dark and handsome? Actually it really doesn’t matter because this isn’t a normal date. Through meetup, each month a community of Salesforce people (who are the lifeline for businesses, setting up and administrating their Salesforce platform) have the opportunity […]
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How to Turn an Ordinary Email Into a Powerful Marketing Machine
Are you making the most of your email signature?
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The long and winding path-to-purchase
The B2B buying cycle is complex – taking into account multiple decision-makers that may have differing needs or requirements and sometimes tricky budget approval or internal bureaucracy leading to typically longer buying cycles.
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6 shocking myths about subject lines
This is such an interesting take on the myths of subject lines and reporting. There is so much more that contributes to the effectiveness of an email campaign – whether they are expecting your emails, who the email is from, whether the content met their expectations and are they happy to keep receiving them?
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How data analysis became the new social media marketing
A recent research survey shows that organisations are placing increasing importance on data analysis expertise and it’s becoming an essential skillset for the modern marketer.
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Do small businesses need marketing automation to keep up with the competition?
The short answer is ‘yes’.
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No more excuses! How to solve the most common excuses for not using Marketing Automation
Reading these three solutions to the most common excuses for not using marketing automation, my first thought was that someone had recorded one of my meetings! I have heard all the excuses for not using marketing automation over the years and they are all just that… excuses.
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Retain Field History with Field Audit Trail -Generally Available
Is compliance something that is important to you? If so, many people may not realise that standard field history tracking in Salesforce is kept only for 18 months. This is clearly insufficient in most regulated industry scenarios. It is possible to use Apex in this scenario to write changes into a separate object however […]
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‘Salesforce Einstein’ is one step closer to truely automated marketing
The majority of marketing teams do not spend enough time analysing data whether it be reporting on campaign performance, scoring leads or building customer personas. Salesforce’s new AI tool aims to utilise machine learning to do all that for you. Can’t wait to see it in action!
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5 Ways to Humanize your Marketing Emails
Marketing Automation opens up a whole world of new possibilities for digital marketers, especially when it comes to email. But there are so many potential pitfalls that can make your marketing emails seem impersonal, spammy or just bad.
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