Is there really a skills gap in digital marketing?
The complexity of any digital marketing role relies on the fact that it requires both the artistic approach towards marketing challenges as well as the necessary understanding of data-savvy technological environment. For a digital marketer every day presents an opportunity to learn something new and take on the challenges of keeping up with all the […]
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51 Essential Email Marketing Tips to Help Marketing Automation
Marketing Automation should be in every marketer’s roadmap for 2017, whether you are looking to implement or you already use automation and want to improve and extend your use of it.
ReadDon’t ‘do CRM’ to your firm
It’s really easy to read a lot of information and decide your business needs to change, but effective change takes more than desire. The best Salesforce implementations we’ve seen have resource dedicated to them – both in time and personnel; firm-wide buy-in (especially from senior management), and perhaps most importantly a thorough analysis of the […]
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Prioritize Your Marketing Tasks With These 6 Steps
When you feel buried under the mixture of never ending to-do lists and always urgent client requests it can be quite hard to stop for a second and start thinking about your priorities.
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Essential 2017 Web Design Trends
This article includes some top tips on web design to attract, navigate, persuade and convert your potential web visitors in 2017. Being able to clearly demonstrate your offering and expertise whilst making it easy for visitors to find the information they need is key. Yes we want it to look pretty, but everything also needs […]
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How can digital marketers prove their worth?
By now, every major business understands the importance of online data collection, but do they have the right resources to report and act on them?
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New data protection legislation is coming into place…don’t leave it too late to comply
The GDPR legislation from the European Commission is going to effect how most businesses collect, store and process data.
ReadMarketing Automation: What to Read When You’re Starting Out
If Marketing Automation is in your business plan for 2017, starting that journey can be an overwhelming prospect, whatever your role in the business. But there is a wealth of information out there to help you make the most of your new platform.
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How to Use Pardot in Multiple Languages
For companies operating globally, marketing in the native language of your audience may seem like an overwhelmingly complex task. However, there are some steps you can follow using Pardot to make this process easy to manage.
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How to ensure leads don’t go cold this winter
Leading up to Christmas can be a challenging time for marketers in their attempt to meet targets, boost sales and ensure high engagement – when your audience are somewhat pre-occupied with mince pies and bombarded with hundreds more promotional messages!
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Why SEO should always complement your content marketing
Despite sometimes working in silos, SEO and Content Marketing should naturally work hand-in-hand. Both are trying to drive targeted, high quality traffic to your site and both are trying to provide the best information to potential customers so you can serve their needs – and convert them to won business!
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The Future of B2B Marketing is a ‘digital mesh’
It may seem like the stuff of sci-fi movies, but AI, augmented reality, virtual reality and intelligent apps are all very real. From maps that automatically tell you where to eat nearby, to payment apps that alert you with offers when you enter a shop, there is a strong trend towards hyper-personalised marketing built into […]
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