Why You Need to Stop Using Completion Actions on Custom Redirects
Form-free event registrations, double opt-in processes, ad click tracking… there are many use cases for adding Completion Actions on Custom Redirects. But in a cookie-free future, marketers will need to look elsewhere to automate actions based on link visits. If this is all gobbledigook so far, don’t worry. Let’s break it down and see how […]
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Summer’22 Pre-Release – Pardot
It’s officially ice cream weather! Let’s be honest, when isn’t it ice cream weather? This means that the summer release is almost here. I’ve been looking through the Summer’22 release notes and have summarised my thoughts on the two key Marketing Cloud Account Engagement updates below.
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Marketing Cloud Has Renamed Its Products – Including Pardot
You may have seen on social media, any newsletters you subscribe to, or even on my recent blog, that Pardot has been renamed to Marketing Cloud Account Engagement. Here is a more detailed overview of the change, as this is something that is changing across the Marketing Cloud suite. Renamed products Pardot is not the […]
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Introducing Marketing Cloud Account Engagement – the new name for Pardot
Salesforce has announced that Pardot, alongside all other Marketing Cloud products, will be getting a new name. This is part of a drive to unite the marketing offering under one Salesforce for Marketing suite. Under this more closely aligned setup, Pardot is now known as Marketing Cloud Account Engagement. Or MC Account Engagement for short!
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Pardot Einstein – Einstein Engagement Frequency
As an Email Marketer, the last thing you want to do is overwhelm and flood the inboxes of your prospects. Not only is it a speed run for someone to unsubscribe. But it could also encourage them to flag the emails as spam, damaging the sender’s reputability in the process.
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It’s Time to Break up with go.pardot
Most organisations that are using #Pardot should already have a tracker domain set up. If you’re still using the go.pardot tracker domain for anything, ANYTHING at all, it is time to break up and move on…
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Everything you need to know about Engagement History in Pardot
Pardot has been a Salesforce product for nearly a decade now and one of its key strengths in the martech landscape is its simple, reliable and powerful integration with Salesforce. Without a single line of code, your marketing and sales data can be combined to create a seamless lead lifecycle from the first touch to […]
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Prepare your Pardot Account for Apple Mail Privacy Changes
When Apple released its Mail Privacy Protection features in 2021, it allowed its Users to hide their email engagement activity from senders. From an email marketing perspective, this has made it challenging to be able to accurately measure email engagement and success. Read on to find out how Pardot is supporting with preparing us for […]
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Introducing Enhanced Engagement History for Pardot
Here at Nebula we are excited to announce that we have launched our first Salesforce app on the AppExchange! Our partnership with Salesforce and Pardot continues to grow with the release of Enhanced Engagement History for Pardot.
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Let’s talk about Pardot Sandboxes
Pardot sandboxes have been available to accounts using Advanced or Premium since the Summer ’20 release. This seemed to herald a shift towards better development best practices when using Pardot. It came alongside other features to more closely align administration of Pardot and Salesforce.
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Slack integration for Pardot
Following Salesforce’s acquisition of Slack in July, it’s no surprise that more integrations and apps are coming to Salesforce and Pardot. In the Winter’22 Release we saw one of these great new integrations come to Pardot in the form of notifications to channels. Learn how to set this up for your organisation in this blog.
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How can you ensure a smooth and successful migration?
Now that you’ve read our intro to Business Units, and understand whether Business Units is right for you and the considerations you should make, our last blog in the Migrating to Pardot Business Units series is here. We share our top tips for a smooth and successful business unit migration.
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