Getting To Grips With Connected Campaigns
After many years of confusion around Account Engagement and Salesforce campaigns working independently, Salesforce has combined the two via Connected Campaigns. Not everyone has them set up, nor do they realise the benefits of the alignment. Let’s look at how it all works now they’re connected.
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Are you ready for Multi-Factor Authentication (MFA)?
There’s been a lot of talk about security these past couple of years so it’s great to see Salesforce changing their requirements to keep customer data more secure than ever.
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Empower your users with Pardot Einstein
Empower your Salesforce and Account Engagement users with AI-powered features from Einstein. Account Engagement (Pardot) Advanced and Premium edition customers get insights about the things they care about most. From their sales leads and accounts, through to the campaigns their prospects are engaging with and why. Let’s take a look at these intelligent features!
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How to Master the Lightning Landing Page Builder
The drag-and-drop Lightning Landing Page Builder, also known as the Enhanced Landing Page Experience, has been available since the Winter ’22 Release following high demand. The new editor brings a whole new user experience, and the transition from the classic editor can be tricky. Fear not! I’m here to help you master this great tool.
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Become an HTML email marketing expert
As a digital marketer, you have likely come across HTML at some point, and let’s face it, it can look a bit overwhelming when you are unfamiliar with how to code. Whether you are trying to just understand how HTML works or want to up your email marketing game by adding new features but are […]
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Slack for Marketing Cloud Account Engagement
I recently found out the name Slack is an acronym for “Searchable Log of all Conversations and Knowledge”. We can now add that it is also a log of won opportunities, marketing engagements and new cases. Slack is expanding its – very impressive – list of integrations to further enable productivity for Salesforce. Read on […]
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Why You Need to Stop Using Completion Actions on Custom Redirects
Form-free event registrations, double opt-in processes, ad click tracking… there are many use cases for adding Completion Actions on Custom Redirects. But in a cookie-free future, marketers will need to look elsewhere to automate actions based on link visits. If this is all gobbledigook so far, don’t worry. Let’s break it down and see how […]
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Summer’22 Pre-Release – Pardot
It’s officially ice cream weather! Let’s be honest, when isn’t it ice cream weather? This means that the summer release is almost here. I’ve been looking through the Summer’22 release notes and have summarised my thoughts on the two key Marketing Cloud Account Engagement updates below.
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Marketing Cloud Has Renamed Its Products – Including Pardot
You may have seen on social media, any newsletters you subscribe to, or even on my recent blog, that Pardot has been renamed to Marketing Cloud Account Engagement. Here is a more detailed overview of the change, as this is something that is changing across the Marketing Cloud suite. Renamed products Pardot is not the […]
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Introducing Marketing Cloud Account Engagement – the new name for Pardot
Salesforce has announced that Pardot, alongside all other Marketing Cloud products, will be getting a new name. This is part of a drive to unite the marketing offering under one Salesforce for Marketing suite. Under this more closely aligned setup, Pardot is now known as Marketing Cloud Account Engagement. Or MC Account Engagement for short!
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Pardot Einstein – Einstein Engagement Frequency
As an Email Marketer, the last thing you want to do is overwhelm and flood the inboxes of your prospects. Not only is it a speed run for someone to unsubscribe. But it could also encourage them to flag the emails as spam, damaging the sender’s reputability in the process.
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It’s Time to Break up with go.pardot
Most organisations that are using #Pardot should already have a tracker domain set up. If you’re still using the go.pardot tracker domain for anything, ANYTHING at all, it is time to break up and move on…
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