It’s Finally Here: Pardot’s Landing Page Builder
Are you just as excited about the latest Drag and Drop Landing Page Editor as we are? This feature is the perfect tool for anyone without prior coding experience. It really focuses on making the user experience as easy as possible. I’m going to break down my favourite features and take you through everything you need to know to get started.
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Sent a Pardot email with a broken link? What you should do next
With days (or maybe even weeks) of planning, you’ve created a Pardot email – with your design perfected, text refined and recipient lists ready, you’re ready to hit send on your list email or press start on your engagement studio. Everything seems to go well, when you suddenly realise that the CTA link on your email is taking the prospect to the wrong landing page or to a broken URL. Your first instinct might be to panic but luckily there are a couple of things you can do to minimise the disruption caused. Read this blog to find out how.
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Business Units Migration Checklist – what to consider before your migration
Migrating to Pardot Business Units can be a pretty big deal and a little bit overwhelming. That’s why we’ve put together our Migrating to Pardot Business Units blog series and in this post, we’d like to share a list of all the things you should consider before you decide to make the move.
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Capture the webpage when using a Pardot form on multiple pages
If you’re using one Pardot form on multiple pages across your site (for example your website footer), the chances are that you’d like to know what page on your website your prospects have converted on. In this article, we’ll show you how to capture the webpage, with a couple of options for how to achieve […]
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Do you actually need Pardot Business Units?
This is the first blog in the Migrating to Pardot Business Units series. Let’s look at the first question you should ask yourself when considering a move to Business Units: “Do you actually need Pardot Business Units?” It’s a really exciting feature for Pardot and opens up a lot of potential for some businesses, particularly larger ones. However, this setup is not a magic wand that will transform your marketing automation strategy overnight.
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Migrating to Pardot Business Units: Blog Series
Pardot Business Units were introduced in 2019, which has created a fantastic opportunity for more complex enterprise organisations to use Pardot effectively. However, Business Units aren’t a silver bullet that will solve every problem. So you should only implement this feature where there is a clear need.
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Optimise your email templates: 2021 and beyond
In a report conducted by Litmus in April of this year, Apple iPhone continues to grow its email client market share, followed by Gmail, Apple Mail, Outlook and Yahoo Mail. Within the world of email marketing, we all know how fiddly some email clients can be (looking at you Outlook), each client supports slightly different […]
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Top Tools for your Account Based Marketing Strategy
Recently, a lot of my customers have been enquiring about how they can improve their Account-Based Marketing (ABM) strategy using Salesforce and Pardot. There are several features available now that can be leveraged for ABM. Read on to find out the different use cases for these tools!
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Apple’s Mail Privacy Protection, What Does it Mean for Marketers?
In September 2021 Apple released their latest update to iOS which includes a raft of new features. It included one that’s caused quite the stir for marketers: Mail Privacy Protection (MPP).
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Boost your Customer Experience with NPS Surveys in Pardot
NPS, or Net Promoter Score, surveys are a great way to monitor your customer experience in a consistent and well established way. A simple score from 0 to 10 tells you how likely a customer is to recommend your business. And it allows you to track changes in customer experience over time. Typically, surveys are hard to set up in Pardot because Forms are linked to Prospect fields. And you don’t want to end up creating a whole bunch of new fields every time you send out a survey. This is where the simplicity and consistency of NPS surveys makes […]
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Winter’22 Release: Pardot New Features and Updates
The Winter’22 release is coming soon. Bringing with it several exciting new features and updates to make every B2B marketer’s dreams come true! As a result, we have additional drag and drop builders. As well as integrations galore. In addition, it will be easier to filter list views in Pardot and Salesforce. Furthermore there are […]
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Empower your Pardot with Pardot Einstein
Pardot Einstein is a set of AI-powered features for your marketing automation through Pardot. Empower your Pardot with Pardot Einstein today!
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