Account Optimizer for Account Engagement
In the Spring ’23 release Account Engagement Users were able to opt-in to the beta version of the Account Optimizer. This tool surfaces factors that could be affecting the performance of your account and provides you with a recommended action and the priority for this.
ReadHow to improve User Experience on Forms
When it comes to forms, a high submission rate is every marketer’s dream. However, quite often we face bad user experience on forms, which can even prevent the submission itself. Lucky for us, there are plenty of ways to make Account Engagement forms more user-friendly – read on for my top 3 picks.
ReadData Backups for Account Engagement
Any Administrator or Super User has experienced the painful realisation that something has gone wrong. It may have been an automation rule, an import, or a discrepancy between Salesforce and Account Engagement. Unfortunately, there isn’t a magical undo button for these things. However, if you follow good practices, you can protect your account against issues […]
ReadRetain Your Customers With Account Engagement (Pardot)
It can be easy to forget to nurture and connect with existing customers. We can help you develop your customer strategy, and give you best practice advice around executing it using Account Engagement (Pardot).
ReadValidate your Email Sending Domain in Account Engagement (Pardot)
One of the changes for Account Engagement in the Spring 23 Release is a new way to validate your email sending domain. If you’ve been using Account Engagement for a while, chances are you set up your domain during implementation and haven’t thought much about it since. So, what does this change mean and what […]
ReadPower Up Your Events with Account Engagement
Events are a huge part of many organisations’ marketing strategies, including handling registrations and communications. Combining multiple platforms and lots of data can be a big challenge. But we can help you to level up your events with Account Engagement in no time.
ReadHow to Run a Successful Global Account Engagement (Pardot) Account
Running any Account Engagement (Pardot) account can be a challenge, but even more so when your teams are based around the world. We helped many businesses with the implementation, day-to-day operations, and building strategy for global teams. From organisation and access to brand consistency and training, we’ve seen it all.
ReadFiles in Account Engagement (Pardot)
As with all digital platforms, it is impossible to work in Account Engagement (Pardot) without relying on files. The company logo, your latest whitepaper, or a Javascript file doing all the magic on your forms, all of these exist on the platform as files. However, we often take them for granted without thinking about how […]
ReadSpring ‘23 Release for Marketing Cloud Account Engagement
The Spring ‘23 release seems to have a bit of a running theme around maintenance and technical setup, with no updates for the marketer’s experience on the platform. One of the core values of Salesforce is trust, and this release seems to be ensuring their platform can remain a trusted tool to use. We […]
ReadManage your Webinar Campaigns with Account Engagement
Integrating your webinar campaigns with Pardot allows webinars to become part of your marketing automation strategy. Download our guide to learn how you can succeed.
ReadMay 2023 Update: Opt Out Sync Behaviour
Based on valued feedback, you can now use the most recently updated field value as a source of truth for the prospect Opted Out field. In the Spring’23 release, you would need to set either Account Engagement (Pardot) or Salesforce to win if there is a discrepancy between the two systems. But in the recent […]
ReadDefine Your Global Marketing Strategy with Account Engagement
In the last few releases, the Account Engagement product team has given us some amazing enterprise-level features for global marketing automation. We’ve seen the introduction of Einstein, External Actions and a more powerful infrastructure to back up larger datasets and complex operations. Global enterprise businesses are now choosing Account Engagement more and more. But how […]
Read