Introducing Marketing Cloud Account Engagement – the new name for Pardot

by Zoe Fisher - April 07, 2022
Introducing Marketing Cloud Account Engagement – the new name for Pardot

Salesforce has announced that Pardot, alongside all other Marketing Cloud products, will be getting a new name. This is part of a drive to unite the marketing offering under one Salesforce for Marketing suite. Under this more closely aligned setup, Pardot is now known as Marketing Cloud Account Engagement. Or MC Account Engagement for short!

More information on the impact of this change is still being released. Rest assured that for now, the Pardot product offering is very much still the same. This is purely a change of name and the functionality, login, and even API URLs will all still remain the same at this point.

At Nebula, we’re super excited about what this new change brings for us and our customers.

We’re looking forward to becoming a part of the Marketing Cloud ecosystem, which means:

  • More collaboration across the Salesforce ecosystem
  • Opportunities to meet new experts at Salesforce, in customer organisations, and throughout the community
  • Designing more creative solutions leveraging the closer relationship between Salesforce MC products
  • Expanding our knowledge of Salesforce for Marketing through events, webinars, and Trailhead

We remain your trusted experts in Marketing Cloud Account Engagement and look forward to this new chapter.

If you have any questions about this change or are looking for support with implementation, health checks, reporting, or ongoing campaign excellence, get in touch with one of our marketing experts today.

To learn more about all the Marketing Cloud name changes, check out this detailed blog post on The Drip. Stay tuned for more!

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