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Pardot Business Units: FAQs

Pardot Business Units: FAQs

Earlier this year, Salesforce introduced Pardot Business Units, a new feature looking to provide regional teams and sub-brands the tools they need to reach their own segmented audiences.

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Top 5 Lightning Quick Wins

Top 5 Lightning Quick Wins

Whether you are about to transition to Lightning or you’ve already moved away from Classic, there will always be some who are resistant to change.

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So you haven’t transitioned to Lightning yet?

So you haven’t transitioned to Lightning yet?

A discussion in the office recently led us to consider how many of our clients have taken the plunge and transitioned to Lightning. We don’t have an exact number (we won’t name names!), but we believe we’re well on our way to 60% of clients in Lightning now.

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Want a Quick Way to Navigate Lightning Admin?

Want a Quick Way to Navigate Lightning Admin?

Lightning offers a quicker way to control and adjust Custom Objects but it can still take some time to get where you need to go.

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Pardot Winter Releases Are Here!

Pardot Winter Releases Are Here!

Pardot have been busy creating new features for us to enjoy! Grab a cup of tea and have a look through what they have in store for us…

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List Processing in Apex with map(), filter(), and more

List Processing in Apex with map(), filter(), and more

Salesforce developers can hardly have avoided JavaScript in the past few years. And, if you’ve used JavaScript, you may have used their tidy methods for handling arrays.

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Salesforce Basecamp Budapest

Salesforce Basecamp Budapest

As a Hungarian, I find it exciting when platforms that I work with daily become available in Hungary. Salesforce Basecamp Budapest was a great opportunity to see that in person and meet representatives of the Hungarian market.

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Resubscribe Prospects Automatically in Pardot

Resubscribe Prospects Automatically in Pardot

Next in the series of amazing new features Pardot have rolled out this autumn is ‘Allow Prospects to Resubscribe to Pardot Emails’. This allows marketers to automatically ask prospects to resubscribe if they fill in a form while opted out.

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Personalised Download in Pardot for your Prospects

Personalised Download in Pardot for your Prospects

For certain marketing campaigns you need to find a way to send personalised download files to your Pardot prospects. These situations could be the sending of a certification document or targeted information to your key accounts.

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Trick or Treat With Pardot

Trick or Treat With Pardot

Halloween is fast approaching, and with Halloween comes both tricks… and treats. So to celebrate, here are some of Pardot’s features tricks and treats.

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Pardot is Activating IP Location!

Pardot is Activating IP Location!

Pardot already offers the option to add IP location to your account, but they have recently announced that this feature will soon be enabled on all Pardot accounts!

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Pardot Operational Emails: Why, When and How

Pardot Operational Emails: Why, When and How

Pardot Operational Emails allow you to send vital information to prospects, even if they have previously unsubscribed. You may be looking to send a critical email to a prospect and find yourself unable to because they have unsubscribed.

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