Personalisation in Pardot, but with Caution
We regularly mention that personalisation is the key to a successful marketing strategy. Pardot offers multiple tools for personalisation, one of them being variable tags. They display specific, known information about your prospects, and can be quite powerful if you know how to use them.
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Need real-time information from your Salesforce Dashboards?
Well, with the Enhance Salesforce Dashboards Chrome extension, now you can!
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Go Green with Pardot’s Recycle Bin
Dori recently told us about a way to deal with prospects when you have exceeded your database limit which involved the Pardot recycle bin. But what else is this magical bin useful for, and how can we utilise it?
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Out of the Box With B2B Marketing Analytics
Way back in 2016, Salesforce developed an analytics tool called B2B Marketing Analytics. The idea behind this was to allow data analysis from both Pardot and Salesforce.
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Changing Your Salesforce-Pardot Connector User
A dog is for life, not just for Christmas. The same cannot always be said for the Salesforce-Pardot connector user. There may come a time where the existing Salesforce connector user on your Pardot account just isn’t what you’re after anymore, and you’ll want to change it.
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Report on Pardot Marketing Assets in Salesforce With Engagement History
Pardot’s native and robust connector with Salesforce is arguably one of its strongest features. New releases, such as B2B Marketing Analytics, Connected Campaigns and the Lightning App leverage this powerful integration to great effect. Marketing and sales teams are now able to use the same platform for everything, improving collaboration and increasing productivity.
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The Pardot August Release With Inspiring Features
The Pardot August Release brings us three exciting new features that we have been waiting a long time for. They will soon become available for all Pardot customers, and are expected to be released between 21st and 30th August.
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Never Let Your Emails Get Sent To Spam Again!
Have you ever noticed your Pardot emails are displayed as delivered but receive poor open rates in return? If this sounds familiar to you, I’ll let you in on a secret. Your emails are landing in your prospects spam folder! In this post, I’m going to share how you can ensure email delivery and ultimately […]
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Amazing Video Content with Wistia in Pardot
Think YouTube and Vimeo are the only video hosting options? Guess again. Introducing Wistia, a worthy contender. Find out how you can #add video content and integrate it with Pardot.
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Improving Internal Customer Experience
The Institute of Customer Services describes Customer Experience (CX) as what an organisation does to meet customer expectations and achieve customer satisfaction. Most businesses are working to improve their customer’s satisfaction. Have you considered how the same principles could improve internal customer satisfaction?
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The power of Lightning pages
One of the biggest things that you notice when you move across to Lightning are the differences to Lightning Pages. When Lightning came out, it arrived with the Lightning App Builder. This powerful tool took page layouts to the next level. Giving you the flexibility to update anything on the page, display it in different […]
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Explaining Marketing Automation to Your Grandparents
Doctors and Lawyers have it incredibly easy. They can explain to complete strangers in one word what they do for a living. They can go home to loved ones and have them truly understand (even at a basic level) what they do for work. Being a Marketing Automation Consultant is different.
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