2 Simple Ways to Keep Your Pardot Mailing Lists Fresh
Email marketing is a powerful tool of a digital marketing strategy giving you a chance to share your personalised content with a well-targeted list of prospects.
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Pardot Training Can Get You a High Return on Investment
Providing your users with Pardot training can make a significant difference to whether you succeed with marketing automation or not.
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6 Top Tips to Start Acting on Your Data
In our last blog post, we looked at Why Data-Driven Marketing Is the Only Way Forward to measure and improve your campaign effectiveness. However, it’s one thing to ensure that all of your activities are being tracked and another to start learning from this insight and taking immediate action.
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Why Data-Driven Marketing Is the Only Way Forward
With more accountability and tighter marketing budgets than ever before, data-driven marketing is critical for modern marketers to succeed. There are two main reasons for this. Firstly,
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What is Pardot B2B Marketing Analytics?
Pardot B2B Marketing Analytics enables you to easily analyse your data from both Pardot and Salesforce so you can measure the effectiveness of your marketing campaigns and their impact on sales revenue. Put simply, it allows you to take credit for all that hard work you put in!
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How to Use Pardot in Multiple Languages
For companies operating globally, marketing in the native language of your audience may seem like an overwhelmingly complex task. However, there are some steps you can follow using Pardot to make this process easy to manage.
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Understanding Pardot’s Engagement Studio
In our last blog post, we told you ‘What’s new with Pardot’s Engagement Studio’. Well, now we’re here to offer our advice on what to be aware of when setting up your nurture programs in Engagement Studio.
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What’s new with Pardot’s Engagement Studio?
Pardot’s Engagement Studio has been around for a few months now and we’ve been helping our customers get up to speed with the added functionality and creating new nurture programs.
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Salesforce Pardot again recognized as a Marketing Automation leader
As a Pardot Select Partner, we have first-hand experience of the benefits that this Marketing Automation Platform can bring to any business. With a good implementation, well thought out plans and the right team in place, you will be sure to start feeling the benefits in next to no time.
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What is progressive profiling and how can it help you to be better at marketing?
Marketers need detailed data to be able to segment and target their campaigns effectively. But adding all the fields you would like onto a form can be overwhelming for your visitors. How can you collect all the data you need without damaging the customer journey?
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Wave for B2B Marketing (Pardot)
I am very excited to see how Salesforce will be expanding the reporting capabilities of Pardot using the new Wave platform. For me this was the only area that I thought Pardot needed to improve. With this in place Pardot will be an easy decision for any organisation wanting to market to companies using the […]
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Account Engagement now allows Dynamic List Segmentation based on Public List Opt-in Status
Account Engagement has recently released an additional rule for Dynamic Lists that has largely gone unnoticed, but is hugely powerful and adds much-needed functionality to the platform.
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