Selective Syncing from Both Sides of the Fence
Sometimes you might need to limit the data that syncs between Salesforce and Pardot. Here’s a quick overview of how you can be more selective with your data syncing.
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Why you should start using Grading in Pardot
Do you as a marketer want to send prospects to your sales team that are as close to an ideal customer as possible? Then I suggest you start using Grading in Pardot.
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What to do when your Pardot is Deactivated
With every campaign run, configured automation and email sent, the target of Pardot users is to have a successful account in place. But there are cases when that success is interrupted, when your Pardot is deactivated. This post explains what to do when that occurs.
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The Pardot January ’20 Release Is Here…
New year, new features. Pardot have kicked off 2020 with some really fantastic product updates, due to be released by the 17th January. From HML and Snippets on landing pages and forms, to customisable email resubscribe messages, there’s something for everyone.
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Keep your Pardot and LinkedIn Accounts Connected
Both Pardot and LinkedIn are considered essential elements of a successful B2B marketing strategy. What if you were able to combine the functionalities of two platforms? Well, that is all possible and I’m here to tell you how.
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Chrome Security Changes and Pardot
Chrome have improved their security for users and are moving to a secure-by-default model. This model has the potential to stop third-party cookies from functioning. Find out how this affects your Pardot account below…
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What is Campaign Member Sync?
You may have already read our blog on Connected Campaigns. (If you haven’t I highly recommend doing that first!) As you connect your Pardot campaigns to Salesforce, you will need to decide whether to sync prospects into those campaigns.
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Be More personal With One to One Emails
Can you tell what messages your sales teams are sending to your leads and contacts? Did you know there is a way that you can track this? Continue reading to find out how One to One emails can help you.
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Find your Naming Convention
People I work with know how much I love consistency, especially with naming conventions for campaigns. And really, what could be a better way to begin the year than to start thinking about yours?
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How to Report on Pardot Engagement in Salesforce
“We would like to review the Pardot engagement on our campaigns, how can we do that?”. Working with Pardot customers over the years, this is one of the questions that I hear the most. And now, with the recent updates in Salesforce, we finally have some great solutions to offer.
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Join a Trailblazer Community Group Today
Trailblazer Community Groups give you the opportunity to meet your peers. Organised by Salesforce customers, they are held on a regular basis (although the frequency is different for different groups) in locations all over the World. This blog will break down what they are, how you can join, and the benefits of doing so.
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Winning Big With Pardot Training
We see it all the time, teams with fantastic strategical ideas, and wonderful marketers who can’t put their plans into action due to a lack of Pardot knowledge. If this is your team, it’s time to get some training organised. But how do you know what to ask for in a Pardot training session?
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