Importing Prospects into Pardot

by Jeena Jeeva - November 28, 2019
Importing Prospects into Pardot

Have you ever imported prospects into Pardot and then wondered where they are? You won’t be the only one. Keep reading to find out what could have happened to them…

Key consideration for imports

When you want to import the prospects into Pardot, the first thing you should decide is whether to match prospects by email address or CRM ID.

If you are not sure, the best practice is to import by CRM ID. This is to guarantee that new prospects are linked to the corresponding Salesforce leads or contacts.

Importing by email address should only really be used when it is not possible to include a CRM ID in your imports.

Ways of importing prospects

There are several different import options available to you. I have provided a brief overview to help you decide.

Import prospects and add prospects to list(s)

This will add the prospects you are importing into a specific list/lists. Making it easier to find these specific prospects for your campaigns.

Import prospects and remove from list(s)

This will remove prospects from the list/lists you select.

Globally opt out prospects

This option will mark all prospects in your import file as opted out. Great for when you are adding unsubscribed data from an external database etc.

Import prospects

These will not be added to any lists and will just simply be added to Pardot.

Deleted prospects

Pardot also provides an option on how to handle pre-existing prospects that have been deleted.

You can un-delete matching prospects found in the recycle bin during an import, if this option is selected. If this option is not selected prospects matching the prospects in the recycling bin will not be imported.

Pardot Import email confirmation

This is the place you need to look when none/some of prospects were not imported into Pardot.

Pardot will send a confirmation email to you when your import is complete (make sure you can access the inbox of the email address associated with your user).

In the email, Pardot helpfully states the number of prospects that were not imported. They also provide a link to a report that states the actual prospects who were not imported and provides a reason as to why.

The top 3 errors:

  1. Role based email address (e.g. Sales@, info@ etc)
  2. Field formatting incorrect (e.g. Date fields are not in the correct format)
  3. Required Field value is empty

A full list of import errors can be found here.

Now that you know why your prospects were not imported you can fix the errors and reimport them.


Still struggling to find your imported Prospects or need help with which import option to select, contact us today and we can help you.



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