Scheduling any email, especially when deploying to large audiences can be an intimidating experience. With any human-based set up, there can always be mistakes, but there are ways to try and limit them.
Category: Marketing
Elevate Your Email Marketing With Various Tools
As marketers, we’re always looking for new ways to make our campaigns more effective and efficient. If you’re already using Pardot and Salesforce, then you have taken the first big step in your marketing automation journey.
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The Power of Testimonials
The process of moving B2B prospects through your sales cycle takes time. It’s unlikely that someone is going to purchase off the back of a single touchpoint, as that decision is probably being vetted by the business. Continue reading “The Power of Testimonials”
The Dangers of Buying Data
Growing your list of mailable contacts is a marketers dream. There are some healthy, organic ways to do this and some disastrous ones. Today I’m going to focus on the worst; buying data. Before you embark upon this potentially expensive and damaging journey, here are some reasons why you may want to reconsider. Continue reading “The Dangers of Buying Data”
Pardot Winter ‘19 Release: Engagement Studio
This week, the Pardot Winter ‘19 release brought us major changes on how we work with Engagement Studio.
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Important Update: Google Ads is changing the way you track ad clicks in Account Engagement
“Important: Google Ads parallel tracking will be automatically turned on.”
If you are a marketer then you have probably received this subject line in your inbox Continue reading “Important Update: Google Ads is changing the way you track ad clicks in Account Engagement”
How is Pardot Affected by Launching a New Website?
Is your company planning to make major changes to your website, but you’re not sure what it would mean for marketing automation activities?
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Get The Most Out of Your Email Marketing Campaigns
Although technology is continuously evolving and trends are constantly changing, one thing in the digital media landscape remains clear – Email Marketing is here to stay. I’m here to share what you can do to run a successful Email Marketing Campaign and achieve valuable engagement, attention, leads and sales. Continue reading “Get The Most Out of Your Email Marketing Campaigns”
Website Launch for Pardot – Week of the Launch
You have done all the hard work with preparing your marketing tasks and Pardot assets well ahead of the launch and now the time is here.
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B2B Marketing Success – Our Top Tips
One thing my customers always want to know is how other companies are achieving success. The question applies not only to the technology they’re using, but the marketing strategy itself.
Win over your Prospects with Engagement Studio
As a marketing automation tool, Account Engagement (Pardot) works at its fullest potential when the online marketing processes are automated and aligned with sales activities in a nurture program. Engagement Studio allows you to segment your audience and target them with personalised communications. It also offers your prospects a unique customer experience, suited to their preferences.
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Q&A: Integrating Google Analytics and Adwords with Pardot
Integrating Google Analytics and Google Adwords to your Pardot account can often cause challenges, so below is a roundup of the most common questions we encounter.
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