As a Pardot Consultant, GDPR and Privacy Policies are a frequent topic of conversation with customers.
Two of the most common discussion points are around opt-in checkbox texts, as well as linking a privacy policy to a form or landing page.
Continue reading “Privacy Policies: Have we Really Learned from GDPR?”
How-to videos, webinars and podcasts are today’s most effective tools to share your knowledge and expertise with your audience. So why not include them in your lead generation strategy? Check out a new way to generate new leads with a video platform, Buto.
Creating engaging content can help guide and ultimately convert prospects into paying customers. But what content is appropriate for each stage of your funnel? And what kind of messaging should we be pushing at each of those stages?
You might have your all singing, all dancing marketing automation platform, but just using a system doesn’t automatically guarantee marketing success.
As email communications are major part of a marketing strategy, it’s important to ensure your emails are always in their best shape. A great way to constantly improve your campaigns is to optimise Pardot emails with A/B Testing functionality.
Continue reading “Perfect your Pardot Emails with A/B Testing”
With landing page multivariate testing in Pardot you have the opportunity to experiment and review how you can improve your visitor and conversion rates.
Continue reading “Landing Page Multivariate Testing in Pardot”
1.3 billion people worldwide live with a visual impairment. Add onto that anyone who has a temporary disability (think broken hand). That’s potentially a lot of email subscribers who require accessible emails.
So what can we do as marketers to be inclusive with our emails, and ensure the customer experience is as positive as possible?
You’d be forgiven for looking at any Marketing Automation project as a purely technical exercise and forgetting the most important element: the human factor.
Continue reading “How to Ensure Stakeholder Buy-in for Marketing Automation Success”
An email preference center offers your prospects a chance to select the type of email communications they would like to receive from you, rather than completely unsubscribing.
Email campaigns are a great way to connect with prospects, and nurture loyalty among current customers. But to do this, your emails need to be getting into prospects inboxes…. and that means keeping email deliverability rates high.
There are practically limitless ways you can use Engagement Studio to connect with your customers. Here are my top two uses for Engagement Studio: Continue reading “2 Engagement Studio Programs to Implement Now”
As an email marketer, you know that data is what it takes to make your campaigns great. But with so much data available now, what email marketing metrics should you be measuring? Continue reading “Top 8 Email Marketing Metrics for 2019”