How-to videos, webinars and podcasts are today’s most effective tools to share your knowledge and expertise with your audience. So why not include them in your lead generation strategy? Check out a new way to generate new leads with a video platform, Buto.
Category: Marketing
Optimising Content for Your Funnel
Creating engaging content can help guide and ultimately convert prospects into paying customers. But what content is appropriate for each stage of your funnel? And what kind of messaging should we be pushing at each of those stages?
5 Reasons Marketing Automation Can Fail
You might have your all singing, all dancing marketing automation platform, but just using a system doesn’t automatically guarantee marketing success.
Perfect your Pardot Emails with A/B Testing
As email communications are major part of a marketing strategy, it’s important to ensure your emails are always in their best shape. A great way to constantly improve your campaigns is to optimise Pardot emails with A/B Testing functionality.
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Landing Page Multivariate Testing in Pardot
With landing page multivariate testing in Pardot you have the opportunity to experiment and review how you can improve your visitor and conversion rates.
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How to Make Your Emails Accessible
1.3 billion people worldwide live with a visual impairment. Add onto that anyone who has a temporary disability (think broken hand). That’s potentially a lot of email subscribers who require accessible emails.
So what can we do as marketers to be inclusive with our emails, and ensure the customer experience is as positive as possible?
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How to Ensure Stakeholder Buy-in for Marketing Automation Success
You’d be forgiven for looking at any Marketing Automation project as a purely technical exercise and forgetting the most important element: the human factor.
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Why have an Email Preference Center?
An email preference center offers your prospects a chance to select the type of email communications they would like to receive from you, rather than completely unsubscribing.
4 Methods to Boost Email Deliverability
Email campaigns are a great way to connect with prospects, and nurture loyalty among current customers. But to do this, your emails need to be getting into prospects inboxes…. and that means keeping email deliverability rates high.
2 Engagement Studio Programs to Implement Now
There are practically limitless ways you can use Engagement Studio to connect with your customers. Here are my top two uses for Engagement Studio: Continue reading “2 Engagement Studio Programs to Implement Now”
Top 8 Email Marketing Metrics for 2019
As an email marketer, you know that data is what it takes to make your campaigns great. But with so much data available now, what email marketing metrics should you be measuring? Continue reading “Top 8 Email Marketing Metrics for 2019”
Your List Email Pre-Send Checklist
Scheduling any email, especially when deploying to large audiences can be an intimidating experience. With any human-based set up, there can always be mistakes, but there are ways to try and limit them.