Salesforces success is largely due to its unrivalled customisation options. The CRM solution can be moulded to your unique business processes, allowing for immeasurable customisation options.
Salesforce doesn’t break this trend when it comes to automation. Continue reading “Salesforce Automation Overview”
You have done all the hard work with preparing your marketing tasks and Pardot assets well ahead of the launch and now the time is here.
Continue reading “Website Launch for Pardot – Week of the Launch”
The main advantage of using a marketing automation tool is that you can learn more about your prospects activities and interest through their online behaviour thanks to web cookies.
Continue reading “Website Launch for Pardot – Ensure your Tracking is Ready”
Whether you’re launching a whole new website for your company, or just considering making changes to your existing pages, it’s always best to prepare well in advance and first of all, make a list of what you’d need to look out for.
Continue reading “Website Launch for Pardot – Prepare your Initial Tasks”
As a marketing automation tool, Account Engagement (Pardot) works at its fullest potential when the online marketing processes are automated and aligned with sales activities in a nurture program. Engagement Studio allows you to segment your audience and target them with personalised communications. It also offers your prospects a unique customer experience, suited to their preferences.
Continue reading “Win over your Prospects with Engagement Studio”
What’s new for those who create marketing assets in Pardot after the Summer ’18 release? We have tested them all!
Continue reading “News For You Who Create Marketing Assets in Pardot”
Pardot dynamic lists are an extremely useful tool to automatically build lists of prospects who fulfil certain criteria, with two obvious use cases.
Continue reading “Dynamic lists are the secret weapon to spring clean your Pardot account”
The Event Marketing 2018 Benchmarks and Trends report showed that 80% out of the 400 marketers included in the survey believed that live events are critical to their company’s success. Continue reading “Event Success with Pardot”
Pardot is a great tool for sending out your email campaigns. It provides you with mobile-friendly templates, options to personalise your emails and ways to automate follow-up actions depending on your audience’s engagement. Continue reading “Email Campaigns Best Practice”
Now that you’ve started to send your first emails through Pardot, you want them to work as best as they can. Here are our top tips for testing and optimising your email campaigns.
Sending your first Pardot email from a new email service provider can be both exciting and nerve-racking at the same time. Here are the checklist you will want to complete to ensure your first email campaign runs smoothly: Continue reading “Sending your first Pardot email – Checklist”
Pardot offers you great functionality to easily create mobile-friendly email templates with several design options that you can tailor to your specific needs.