I’ve spent the last few days doing a lot of work with Pardot checkboxes, and thought you lovely people might be interested in finding out more about the behaviour of the Pardot checkbox. Here’s what I’ve learned:
Author: Sophie Daniline
3 Use Cases for Dynamic Content
What is Dynamic Content? Where might you want to use it? How do you set it up? All of these are valid questions… and you’ll know it all once you finish reading this post!
Customising Your Pardot Unsubscribe Page
When you have a brand new Pardot instance, the unsubscribe page uses a pretty basic template already sitting in Pardot. It’s not the most inspiring, so customising your Pardot unsubscribe page is something I really recommend doing.
The Beginners Guide to Pardot Templates
If you’ve just started using Pardot, one of the things you will notice is that, unlike many other email marketing platforms, there is no drag and drop template editor. But there is an idea for this floating around the community, which you can vote for here.
In the meantime however, I’m going to run you through how Pardot Templates work, and give you some tips and resources for making them look great.
Handling Empty Field Values in Pardot
Understanding how Pardot handles data can stop you getting into some sticky situations with your Pardot instance. Pardot’s approach to data is ‘more is more’. What this means is that it would rather have a value in a field than no value at all.
Passing your Pardot Specialist Exam
As a Pardot user, the Pardot Specialist Exam is a great affirmation of your Marketing Automation career. It will test your familiarity with the Pardot platform, automation, and awareness of the integrations.
Things We Love About the Pardot Spring ’19 Release
It’s a wonderful time of year, the snow is melting, the sun is starting to appear, and the Pardot Spring ’19 Release is here! Here are our favourite features:
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Ways You Can Use Pardot Automation Rules
There are so many ways you can use automation rules in Pardot, it can be daunting to think of the best uses for them. To help get you started, here’s a list of some of the use cases I’ve seen for Pardot automation rules.
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How to Make Your Emails Accessible
1.3 billion people worldwide live with a visual impairment. Add onto that anyone who has a temporary disability (think broken hand). That’s potentially a lot of email subscribers who require accessible emails.
So what can we do as marketers to be inclusive with our emails, and ensure the customer experience is as positive as possible?
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What You Missed at the Pardot Meetup
Last night Nebula hosted the January Pardot meetup in London. These events happen once a month and are a great opportunity to network with other Pardot users, as well as to find out about how they utilise Pardot.
Got Alignment Issues on iPhone?
There’s nothing worse than building a beautiful email template only to find out it breaks on certain devices. I’ve come across this very strange alignment issue on iPhone repeatedly over the years. If you’ve seen it too, I also have the fix!
5 Ways to Work Better With Your Consultants
We do a lot of work with a wide range of clients, all who have varying levels of in house expertise, therefore all who need something slightly different from us. But what are the best ways to get what you need out of your automation consultants?