Salesforce AI: An Overview
Artificial Intelligence (AI) has flooded the tech space in the past year. Chat GPT by OpenAI is the biggest player to shake things up and reach the everyday web user. AI is not new for Salesforce, with Einstein on the scene since 2019, it’s no surprise that Salesforce is ready for a fast-paced evolution of […]
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Build your Landing Pages with UX in mind
You might have heard the expression “Solve for one, extend to many” – the mantra of inclusive design, which is a huge part of UX conversations. When it comes to Account Engagement Landing Pages, I believe this methodology is about making your pages easy to use for everyone.
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Team Nebula at London’s Calling 2023
With an impressive lineup of speakers, hands-on workshops, and networking opportunities, London’s Calling 2023 had something on offer for everyone.
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Leading with Data: How CRM Analytics Can Help You Make Better Decisions
Someone asks you to build a report and gives you all the necessary information. You proceed to create it, review it, and test its results. But when you present your dashboard, the person who requested it does not trust the numbers they see. How can you build that trust and start leading with data?
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Reflections on Connections 2023
Sat back in my office in sunny London as the dust settles after a whirlwind trip to Connections, I’m left to reflect on my time in Chicago.
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Unlock Data Insights with CRM Analytics Visualisations
Salesforce CRM Analytics is a powerful tool that allows organisations to analyse and visualise their data in a user-friendly and intuitive manner. In today’s data-driven landscape, businesses face the challenge of extracting meaningful information from vast amounts of data. That’s where CRM Analytics comes in.
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Account Optimizer for Account Engagement
In the Spring ’23 release Account Engagement Users were able to opt-in to the beta version of the Account Optimizer. This tool surfaces factors that could be affecting the performance of your account and provides you with a recommended action and the priority for this.
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Marketing App Extensions for Account Engagement
Account Engagement is increasing its extensibility, and we’re seeing some exciting developments in tracking and triggering external actions on our Prospects. I’ll break down what these extensibility features are, and how you can use them.
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Summer ’23 Release – Our Salesforce Hot Picks
Summer is just around the corner and with it comes the Summer ’23 release notes. Our Salesforce team has put together their favourite new features. Take a look at what we’re looking forward to seeing in Salesforce.
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Summer ’23 Release – Our Account Engagement Hot Picks
It’s that time again! The Summer ’23 release notes have arrived and our Marketing Cloud team have put together their favourite features. Take a look at what we can’t wait to see in Account Engagement.
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How to improve User Experience on Forms
When it comes to forms, a high submission rate is every marketer’s dream. However, quite often we face bad user experience on forms, which can even prevent the submission itself. Lucky for us, there are plenty of ways to make Account Engagement forms more user-friendly – read on for my top 3 picks.
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UI Test Automation Model (UTAM)
What is E2E testing? End-to-end testing is a software testing methodology usually adopted at the final phase of the software development life cycle. Its purpose is to check entire journeys are working as expected from a user’s perspective. By simulating user interactions with the UI, you can create consistent automated tests which focus on specific […]
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