Team Nebula at London’s Calling 2023
With an impressive lineup of speakers, hands-on workshops, and networking opportunities, London’s Calling 2023 had something on offer for everyone.
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Leading with Data: How CRM Analytics Can Help You Make Better Decisions
Someone asks you to build a report and gives you all the necessary information. You proceed to create it, review it, and test its results. But when you present your dashboard, the person who requested it does not trust the numbers they see. How can you build that trust and start leading with data?
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Reflections on Connections 2023
Sat back in my office in sunny London as the dust settles after a whirlwind trip to Connections, I’m left to reflect on my time in Chicago.
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Unlock Data Insights with CRM Analytics Visualisations
Salesforce CRM Analytics is a powerful tool that allows organisations to analyse and visualise their data in a user-friendly and intuitive manner. In today’s data-driven landscape, businesses face the challenge of extracting meaningful information from vast amounts of data. That’s where CRM Analytics comes in.
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Account Optimizer for Account Engagement
In the Spring ’23 release Account Engagement Users were able to opt-in to the beta version of the Account Optimizer. This tool surfaces factors that could be affecting the performance of your account and provides you with a recommended action and the priority for this.
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Marketing App Extensions for Account Engagement
Account Engagement is increasing its extensibility, and we’re seeing some exciting developments in tracking and triggering external actions on our Prospects. I’ll break down what these extensibility features are, and how you can use them.
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Summer ’23 Release – Our Salesforce Hot Picks
Summer is just around the corner and with it comes the Summer ’23 release notes. Our Salesforce team has put together their favourite new features. Take a look at what we’re looking forward to seeing in Salesforce.
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Summer ’23 Release – Our Account Engagement Hot Picks
It’s that time again! The Summer ’23 release notes have arrived and our Marketing Cloud team have put together their favourite features. Take a look at what we can’t wait to see in Account Engagement.
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How to improve User Experience on Forms
When it comes to forms, a high submission rate is every marketer’s dream. However, quite often we face bad user experience on forms, which can even prevent the submission itself. Lucky for us, there are plenty of ways to make Account Engagement forms more user-friendly – read on for my top 3 picks.
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UI Test Automation Model (UTAM)
What is E2E testing? End-to-end testing is a software testing methodology usually adopted at the final phase of the software development life cycle. Its purpose is to check entire journeys are working as expected from a user’s perspective. By simulating user interactions with the UI, you can create consistent automated tests which focus on specific […]
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How Can Tech Companies Actually Make A Difference This Earth Day?
This Saturday April 22nd, we’ll be celebrating Earth Day. As a technology consultancy, it’s not always obvious how we can make a difference when it comes to sustainability. But every business has a responsibility to consider their environmental impact, so we’ve got some tips on how a tech company can add sustainability to their agenda.
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Data Backups for Account Engagement
Any Administrator or Super User has experienced the painful realisation that something has gone wrong. It may have been an automation rule, an import, or a discrepancy between Salesforce and Account Engagement. Unfortunately, there isn’t a magical undo button for these things. However, if you follow good practices, you can protect your account against issues […]
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