Celebrating International Women’s Day
International Women’s Day has been recognised annually on the 8th of March for over a century. You only need to look at the Who We Are page on our website to understand the important roles women take at Nebula. Nearly half of our team identify as female but we understand that women working in the […]
Read
How to Run a Successful Global Account Engagement (Pardot) Account
Running any Account Engagement (Pardot) account can be a challenge, but even more so when your teams are based around the world. We helped many businesses with the implementation, day-to-day operations, and building strategy for global teams. From organisation and access to brand consistency and training, we’ve seen it all.
Read
What are Soft and Hard Bounces?
Any marketer who has sent an email to a list of prospects has likely seen several individual sends flagged as a soft or hard bounce. Keeping on top of your prospect health is recommended as it impacts your overall deliverability rate, which then has implications on your sender reputation over time. But what does a […]
Read
Files in Account Engagement (Pardot)
As with all digital platforms, it is impossible to work in Account Engagement (Pardot) without relying on files. The company logo, your latest whitepaper, or a Javascript file doing all the magic on your forms, all of these exist on the platform as files. However, we often take them for granted without thinking about how […]
Read
New Starter – Alex Reeves
Alex joined #teamnebula in January as a Salesforce & CPQ Consultant, read on to find out more!
Read
Spring ‘23 Release for Marketing Cloud Account Engagement
The Spring ‘23 release seems to have a bit of a running theme around maintenance and technical setup, with no updates for the marketer’s experience on the platform. One of the core values of Salesforce is trust, and this release seems to be ensuring their platform can remain a trusted tool to use. We […]
Read
Manage your Webinar Campaigns with Account Engagement
Integrating your webinar campaigns with Pardot allows webinars to become part of your marketing automation strategy. Download our guide to learn how you can succeed.
Read
May 2023 Update: Opt Out Sync Behaviour
Based on valued feedback, you can now use the most recently updated field value as a source of truth for the prospect Opted Out field. In the Spring’23 release, you would need to set either Account Engagement (Pardot) or Salesforce to win if there is a discrepancy between the two systems. But in the recent […]
Read
Define Your Global Marketing Strategy with Account Engagement
In the last few releases, the Account Engagement product team has given us some amazing enterprise-level features for global marketing automation. We’ve seen the introduction of Einstein, External Actions and a more powerful infrastructure to back up larger datasets and complex operations. Global enterprise businesses are now choosing Account Engagement more and more. But how […]
Read
Let’s Wrap Up 2022 with our Marketing Cloud Team
2022 has been a year full of achievements and celebrations for our Marketing Cloud team. From events, we’ve attended and personal development goals we achieved, to so many new certifications, new exciting projects, and amazing new team members! Let’s start with our name, which changed from the Pardot Practice to the Marketing Cloud Practice. This, […]
Read
Building bridges: The Pardot API for Marketers
When hearing “API” (application programming interface) crop up, you might think to go straight to your development team and leave it with them. You’re right in thinking the mechanics of how this works is very much a developer task, but it’s important as a Consultant or Account Engagement (Pardot) admin to understand the capabilities that […]
Read
Use the new Email Builder in Salesforce Engage
In the Spring ‘22 release, a new setting was added for Salesforce Engage. The new setting lets you choose which types of emails sales reps can use when sending Engage emails – Pardot Classic or Lightning. Read on to learn more about how to enable and use it.
Read