Marketing App Extensions for Account Engagement
Account Engagement is increasing its extensibility, and we’re seeing some exciting developments in tracking and triggering external actions on our Prospects. I’ll break down what these extensibility features are, and how you can use them.
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Summer ’23 Release – Our Salesforce Hot Picks
Summer is just around the corner and with it comes the Summer ’23 release notes. Our Salesforce team has put together their favourite new features. Take a look at what we’re looking forward to seeing in Salesforce.
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Summer ’23 Release – Our Account Engagement Hot Picks
It’s that time again! The Summer ’23 release notes have arrived and our Marketing Cloud team have put together their favourite features. Take a look at what we can’t wait to see in Account Engagement.
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How to improve User Experience on Forms
When it comes to forms, a high submission rate is every marketer’s dream. However, quite often we face bad user experience on forms, which can even prevent the submission itself. Lucky for us, there are plenty of ways to make Account Engagement forms more user-friendly – read on for my top 3 picks.
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UI Test Automation Model (UTAM)
What is E2E testing? End-to-end testing is a software testing methodology usually adopted at the final phase of the software development life cycle. Its purpose is to check entire journeys are working as expected from a user’s perspective. By simulating user interactions with the UI, you can create consistent automated tests which focus on specific […]
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How Can Tech Companies Actually Make A Difference This Earth Day?
This Saturday April 22nd, we’ll be celebrating Earth Day. As a technology consultancy, it’s not always obvious how we can make a difference when it comes to sustainability. But every business has a responsibility to consider their environmental impact, so we’ve got some tips on how a tech company can add sustainability to their agenda.
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Data Backups for Account Engagement
Any Administrator or Super User has experienced the painful realisation that something has gone wrong. It may have been an automation rule, an import, or a discrepancy between Salesforce and Account Engagement. Unfortunately, there isn’t a magical undo button for these things. However, if you follow good practices, you can protect your account against issues […]
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New Starter – Serena Kelly
Serena joined #TeamNebula in March as an Account Manager, read on to find out more!
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Retain Your Customers With Account Engagement (Pardot)
It can be easy to forget to nurture and connect with existing customers. We can help you develop your customer strategy, and give you best practice advice around executing it using Account Engagement (Pardot).
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Validate your Email Sending Domain in Account Engagement (Pardot)
One of the changes for Account Engagement in the Spring 23 Release is a new way to validate your email sending domain. If you’ve been using Account Engagement for a while, chances are you set up your domain during implementation and haven’t thought much about it since. So, what does this change mean and what […]
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Special Fields in Salesforce CPQ
Salesforce CPQ is a large system with very powerful functionality – but it may come as a surprise that it also has hidden features that are not visible when you are configuring the system through normal means such as Product and Price Rules. These features give us access to more advanced functionalities that help […]
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Power Up Your Events with Account Engagement
Events are a huge part of many organisations’ marketing strategies, including handling registrations and communications. Combining multiple platforms and lots of data can be a big challenge. But we can help you to level up your events with Account Engagement in no time.
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