Vlocity, SalesForce and Industry Specific Clouds
With Salesforce buying Vlocity this month for over a billion dollars it is a good time to think about the place for industry specific clouds in the Salesforce Ecosystem.
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Optimise your Emails For Dark Mode
Dark mode, a hot topic in the tech industry, has made its way into email marketing. But what is dark mode and how is it affecting email marketing? Read on to see the challenges emails face with dark mode, and how you can get around it.
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To Be, or Not to Be… Resending Emails?
Resending emails sounds like a logical decision to implement in your marketing campaign but, if your first email hasn’t received good open rates should you bother with resends? My answer: Yes, you should, just not all of them.
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Selective Syncing from Both Sides of the Fence
Sometimes you might need to limit the data that syncs between Salesforce and Pardot. Here’s a quick overview of how you can be more selective with your data syncing.
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Why you should start using Grading in Pardot
Do you as a marketer want to send prospects to your sales team that are as close to an ideal customer as possible? Then I suggest you start using Grading in Pardot.
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Why We’re Excited for London’s Calling 2020
London’s Calling is Europe’s largest community led event for Salesforce Professionals. At Nebula, it’s one of the Salesforce events we look forward to the most. But we have reasons to be SUPER excited this year…
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What to do when your Pardot is Deactivated
With every campaign run, configured automation and email sent, the target of Pardot users is to have a successful account in place. But there are cases when that success is interrupted, when your Pardot is deactivated. This post explains what to do when that occurs.
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Salesforce Surveys – Feedback at your Fingertips
Feedback is a powerful source of insight for any organisation aiming to improve their customers experience. What better way than to have that insight available natively in Salesforce? Introduced in Spring ’18, Salesforce Surveys have evolved significantly. New features are delivered in every release and 2020 will not disappoint!
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The Pardot January ’20 Release Is Here…
New year, new features. Pardot have kicked off 2020 with some really fantastic product updates, due to be released by the 17th January. From HML and Snippets on landing pages and forms, to customisable email resubscribe messages, there’s something for everyone.
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Keep your Pardot and LinkedIn Accounts Connected
Both Pardot and LinkedIn are considered essential elements of a successful B2B marketing strategy. What if you were able to combine the functionalities of two platforms? Well, that is all possible and I’m here to tell you how.
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Chrome Security Changes and Pardot
Chrome have improved their security for users and are moving to a secure-by-default model. This model has the potential to stop third-party cookies from functioning. Find out how this affects your Pardot account below…
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What is Campaign Member Sync?
You may have already read our blog on Connected Campaigns. (If you haven’t I highly recommend doing that first!) As you connect your Pardot campaigns to Salesforce, you will need to decide whether to sync prospects into those campaigns.
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