Getting Einstein to predict your future
Einstein Prediction Builder is a point and click AI tool and is available to purchase as one of the tools within the Einstein suite. In the Spring ’20 release, customer can now get one free prediction. So what is Einstein Prediction Builder, and what can you do with it?
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Clean Code – Code versus Comments
As developers we have a responsibility to ensure that any code we write can be easily understood. Especially by any other developer who may come along and take on our code. Not only that, but writing code in such a way that when we ourselves come back to it, we can still recall what it […]
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4 tell-tale signs you should investigate Salesforce CPQ
Salesforce CPQ is not a cheap tool from a licence or implementation perspective. This is mainly due to the fact that it is complicated and can provide great ROI. It is the complication though which can put people off from taking the time to investigate the tool.
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Stepping into the world of Einstein Analytics
Einstein Analytics is a product that is evolving rapidly and becoming more popular, mainly due to licences being included with other Salesforce projects such as Pardot.
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London’s Calling 2020
London’s Calling was a true testament to the nations “keep calm and carry on” mentality when faced with times of adversity. Despite a bit of a bumpy buffering start, the virtual conference was underway with 5-6 different sessions at a time. There was plenty for admins, developers, consultants, architects, and marketers alike.
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Spring ’20 Release Overview for Pardot
Longer days and sunny mornings can only mean one thing: spring is coming. With that, the Pardot Spring ’20 Release is here as well. It is full of exciting new features keeping B2B Marketers happy and excited.
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Pardot Export – What, where and how?
When it comes to healthy account management, Pardot export is one of the tools we leverage the most. This post explains where you can find this functionality and how it can be used. If you are already familiar with the feature don’t walk away, as some things have recently been changed.
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Vlocity, SalesForce and Industry Specific Clouds
With Salesforce buying Vlocity this month for over a billion dollars it is a good time to think about the place for industry specific clouds in the Salesforce Ecosystem.
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Optimise your Emails For Dark Mode
Dark mode, a hot topic in the tech industry, has made its way into email marketing. But what is dark mode and how is it affecting email marketing? Read on to see the challenges emails face with dark mode, and how you can get around it.
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To Be, or Not to Be… Resending Emails?
Resending emails sounds like a logical decision to implement in your marketing campaign but, if your first email hasn’t received good open rates should you bother with resends? My answer: Yes, you should, just not all of them.
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Selective Syncing from Both Sides of the Fence
Sometimes you might need to limit the data that syncs between Salesforce and Pardot. Here’s a quick overview of how you can be more selective with your data syncing.
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Why you should start using Grading in Pardot
Do you as a marketer want to send prospects to your sales team that are as close to an ideal customer as possible? Then I suggest you start using Grading in Pardot.
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