Should you Enable Pardot AMPSEA?
AMPSEA. No, my cat didn’t just walk over my keyboard. AMPSEA stands for ‘Allowing Multiple Prospects with the Same Email Address’, and it’s a feature that means Pardot Prospect records no longer need a unique email address. As you can imagine, this can be both a blessing and a curse, depending on what you want […]
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5+1 Steps for Sending Successful Emails
Working as an email marketer can be challenging these days, and you might find yourself frequently pondering the same questions. How can we increase the engagement of our prospects? What is the secret of sending successful emails? I find that these questions can be answered the best with the 5W’s of Communication model.
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Pardot Lightning Email Builder: The Story so Far
Recently, Salesforce ran a webinar demonstrating the new drag and drop Pardot Lightning Email Builder. This feature has been a long time coming for the Pardot community, so I was excited to see what it had to offer. I’m going to break down the best features I saw, and explain what else this tool needs […]
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The Beginners Guide to Pardot Layout Templates
Thinking about using Pardot Landing Pages or Forms? You’ve come to the right place. Before you can build your first Landing Page in Pardot, you’ll need to have your Layout Template ready. But what if you are not sure where to start? Then go ahead and read on!
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Background Images in Oulook
Making B2B email design exciting and creative is a constant challenge for email marketeers. This challenge is heightened by one email client – Outlook. Outlook makes everything from animated gifs to typography style problematic. One area of email design this is increasingly apparent in is background images.
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3 Use Cases for Custom User Roles
Pardot user roles determine which features and data a user has access to. While there are four default user roles to choose from (Administrator, Marketing, Sales Manager, and Sales), these roles are not editable. You may find there are instances where you need a more flexible solution for access permissions. Enter Custom User Roles.
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Your Pardot Implementation Checklist
Congratulations! You’ve just bought a brand new product into your martech stack. It’s not just any product either, it’s Pardot – which opens you up to a new world of automation possibilities. Now you’ve just got to implement it…
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IP Warming: What, Why and How
IP warming is the practice of gradually increasing the volume of emails that you send with a dedicated IP address. This gradual process helps to establish a reputation with ISPs (Internet Service Providers) as a legitimate email sender. Doing this helps you to establish a good sender reputation, and helps you successfully get your emails […]
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5 Simple Answers to Pardot Questions
Working with multiple Pardot users, I often get asked the same questions. I also see similar questions being asked on the Trailblazer Community. To make your life easier, I’ve rounded up five of the most common Pardot questions and shared the answers below.
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Why you need to set up the Pardot Lightning App now
Are you using Pardot and Salesforce, but still not enabled the Pardot Lightning App? Find out what you can gain by setting it up – the sooner the better.
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Litmus 2020 State of Email Report – The Pardot Take
For several years Pardot has been integrated with Litmus Email Analytics in order to assist marketers with their email campaigns. Litmus is a rendering test tool which offers previews of how your email will look across different email clients, browsers and screen sizes. The Litmus 2020 State of Email Report has recently come out – […]
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The What, How and When of Pardot Sandboxes
Pardot Sandboxes have been widely requested by Pardot users around the world. (You can take a look at the idea here). They allow you to test in a safe, non-live environment before making changes for real. While Sandboxes have been available in Salesforce for a while, they have been long awaited in Pardot. But now […]
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