Marketing

As a Pardot Consultant, GDPR and Privacy Policies are a frequent topic of conversation with customers. Two of the most...

One of the greatest benefits of Pardot is the ability to create your own lead qualification processes. With the Pardot...

Have you ever noticed that some of your prospects are assigned to a certain user in Pardot but when you...

How-to videos, webinars and podcasts are today's most effective tools to share your knowledge and expertise with your audience. So...

Pardot is fantastic for many things, but sadly having obvious field names is not one of them. Many people get...

There are many hidden gems in Pardot, but one of my personal favourites is the Prospect Audits. You may not...

We have been excited for the Pardot Summer '19 release for weeks. It's finally here, and we're able to share...

Did you know that you can manage your incoming marketing leads round-robin style in Pardot? Often this process in Salesforce...

Creating engaging content can help guide and ultimately convert prospects into paying customers. But what content is appropriate for each...