The Pardot Summer ’19 Release is Finally Here

We have been excited for the Pardot Summer '19 release for weeks. It's finally here, and we're able to share...

Setting Up Round Robin Lead Assignments in Pardot

Did you know that you can manage your incoming marketing leads round-robin style in Pardot? Often this process in Salesforce...

Optimising Content for Your Funnel

Creating engaging content can help guide and ultimately convert prospects into paying customers. But what content is appropriate for each...

Solving Iframe Blocking

Last year, Matt shared some of the common questions we get about integrating Google Analytics with Pardot. Today, I'm going...

5 Reasons Marketing Automation Can Fail

You might have your all singing, all dancing marketing automation platform, but just using a system doesn't automatically guarantee marketing...

Watch Out, There’s a Pardot Checkbox About

I've spent the last few days doing a lot of work with Pardot checkboxes, and thought you lovely people might...

3 Use Cases for Dynamic Content

What is Dynamic Content? Where might you want to use it? How do you set it up? All of these...

Perfect your Pardot Emails with A/B Testing

As email communications are major part of a marketing strategy, it's important to ensure your emails are always in their...

Customising Your Pardot Unsubscribe Page

When you have a brand new Pardot instance, the unsubscribe page uses a pretty basic template already sitting in Pardot....