You might have heard the expression “Solve for one, extend to many” – the mantra of inclusive design, which is a huge part of UX conversations. When it comes to Account Engagement Landing Pages, I believe this methodology is about making your pages easy to use for everyone. Continue reading “Build your Landing Pages with UX in mind”
Category: Marketing
Team Nebula at London’s Calling 2023
With an impressive lineup of speakers, hands-on workshops, and networking opportunities, London’s Calling 2023 had something on offer for everyone.
Retain Your Customers With Account Engagement (Pardot)
Looking to retain your customers with Account Engagement (Pardot)?
Often, organisations use Account Engagement to focus on new leads. It can be easy to forget to nurture and connect with existing customers. We can help you develop your customer strategy, and give you best practice advice around executing it.
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Power Up Your Events with Account Engagement
Events are a huge part of many organisations’ marketing strategies, including handling registrations and communications. Combining multiple platforms and lots of data can be a big challenge. But we can help you to level up your events with Account Engagement in no time.
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What are Soft and Hard Bounces?
Any marketer who has sent an email to a list of prospects has likely seen several individual sends flagged as a soft or hard bounce. Keeping on top of your prospect health is recommended as it impacts your overall deliverability rate, which then has implications on your sender reputation over time. But what does a soft or hard bounce mean and what do you do with those prospects? Read on to find out!
Use the new Email Builder in Salesforce Engage
In the Spring ‘22 release, a new setting was added for Salesforce Engage. The new setting lets you choose which types of emails sales reps can use when sending Engage emails – Pardot Classic or Lightning. Read on to learn more about how to enable and use it.
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Hear from the Best and Brightest at DevOps Dreamin’
DevOps Dreamin, the premier conference for Salesforce Developers and Architects, is coming to London this year. This time, it’s bigger and even better than its sell-out success in 2019. You should expect an impressive lineup of speakers in the Salesforce industry. Learn from the best and the brightest and meet other like-minded professionals.
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Analytics for Marketing in Salesforce fashion
With Salesforce’s Analytics Studio, it is no longer difficult to create a connection between marketing execution and performance. However, there are times when the out-of-the-box B2B Marketing dashboards in Analytics Studio are just not enough. That’s when our Analytics team steps in.
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Here’s What We Experienced At London’s Calling 2022
London’s Calling 2022 was a resounding success, with plenty on offer for admins, developers, consultants, architects, and marketers alike. The event featured keynote speeches from some of the biggest names in the Salesforce community. Attendees could check out the latest products and services from leading Salesforce partners in the exhibition area. Continue reading “Here’s What We Experienced At London’s Calling 2022”
Empower your users with Pardot Einstein
Empower your Salesforce and Account Engagement users with AI-powered features from Einstein. Account Engagement (Pardot) Advanced and Premium edition customers get insights about the things they care about most. From their sales leads and accounts, through to the campaigns their prospects are engaging with and why. Let’s take a look at these intelligent features! Continue reading “Empower your users with Pardot Einstein”
Become an HTML email marketing expert
As a digital marketer, you have likely come across HTML at some point, and let’s face it, it can look a bit overwhelming when you are unfamiliar with how to code.
Whether you are trying to just understand how HTML works or want to up your email marketing game by adding new features but are not sure where to start, this post is for you. It will provide you with the best practices, resources, and HTML generators to get you started plus make you look like an HTML pro.
Everything you need to know about Engagement History in Pardot
Pardot has been a Salesforce product for nearly a decade now and one of its key strengths in the martech landscape is its simple, reliable and powerful integration with Salesforce. Without a single line of code, your marketing and sales data can be combined to create a seamless lead lifecycle from the first touch to opportunity closed.
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