Category: Marketing

The Future of Content Marketing: How to Adapt Your Content for 2017

Posted on by Dorottya Dvorak

This time of the year is always considered as an exciting time for marketing professionals – and not only because of the release of the annual John Lewis Christmas ad. As we come to the end of November, it’s time for us to re-evaluate all the marketing activities we’ve done, all the techniques we’ve been using and to think about the digital trends we might have missed. When realising what we’ve learnt from 2016 from a marketing perspective we must think about the future and what it might hold for us. At Nebula we are excited to see what opportunities we might face next year to keep on growing and learning in the fields of content and digital marketing. Here’s what Mitchell Hall from Business 2 Community expects from 2017.  

There’s one, all important thing about content. It must answer the “what’s in it for me” question. It has to be focused on the reader. This should almost go without saying, but a lot of people miss it. There’s one, sure-fire way to make sure that your content is empathetic, once and for all. It’s to write your content mission statement. It’s easy and powerful.

 

How We Proved That Everyone Has Time to Create Powerful Content

Posted on by Sarah Kelleher

Over the past four weeks, we’ve been trialling Passle to try and boost our content creation at Nebula and plant our flag as experts in the field of CRM and Marketing Automation. In the past, despite many of us having strong marketing backgrounds, we have fallen foul of all the usual excuses for not keeping up with our content marketing. With all the good intention in the world, our blog was looking a little dusty.

Each team member was tasked with posting interesting, digestable and shareable content and opinions in their area of expertise. We do have a highly-skilled and knowledgable team and it was time to share that with the world.

The results were staggering. We created more content in the first two weeks than we have in the last two years and it had a much wider audience. With relatively little effort, we proved that every single person in the business has something valuable to share with our audience.

The key to the success of this exercise was its simplicity. We shared opinions, comments and articles on topics we know well and that would resonate with our audience. Each post only took 5-10 minutes and didn’t require hours of research or copywriting.

Of course, there’s much more to a content marketing strategy and we’re just at the beginning of this journey. But it’s a journey we’re excited to take.

And who knows, you too could win a snazzy trophy like me 😉

How the Internet Continues to Transform Traditional Marketing

Posted on by Sarah Kelleher

Marketing has changed drastically since the explosion of the internet, from the dominance of more traditional channels (TV, radio, display) to more varied digital channels. Now, marketers have direct access to consumers through email, social media, network advertising and a whole host of digital media. Continue reading “How the Internet Continues to Transform Traditional Marketing” →

Britain flexes its cyber-muscles

Posted on by Nick Clark

Cloud providers have highly skilled security teams and economies of scale to invest in the latest security technologies. Cloud providers are also assessed by many different customers, have to comply with a broad range of security regulations, and are motivated to ensure customer security success since this is foundational to the cloud business. In many cases, the security resources that a cloud provider offer exceed those that organisations can afford independently.

 

PHILIP HAMMOND, the chancellor of the exchequer, is not a man given to making dramatic statements. Known as “Spreadsheet Phil” during his cost-cutting stint as defence secretary, he does dry better than the Sahara. Yet on November 1st, addressing a geeky conference hosted by Microsoft, Mr Hammond declared that not only was Britain developing its offensive cyber-capabilities, but it was doing so “because the ability to detect, trace and retaliate in kind is likely to be the best deterrent”. It was a statement of intent that few Western governments have been prepared to make so explicitly.

 

Measuring email marketing effectiveness

Posted on by Nick Clark

You might be wondering if email is still effective. The answer is a loud and resounding yes! In fact, email is growing. According to the Salesforce 2016 State of Marketing Report, 49% of marketers say email is directly linked to their business’ primary revenue source — a notable jump from the 20% of marketers who said the same in 2015. But how are successful email marketing ninjas optimising this investment for success?

 

Simply put, you need to set goals. By having a clear goal and measurable criteria for success it is easier to understand what can be classed as a good result or where there are areas for improvement. Jim Sterne says it best:

“Without clear goals, there’s no need to measure anything; without measuring, there’s no way to know if the work you’re doing is helping to achieve your goals.”

 

Salesforce Pardot again recognized as a Marketing Automation leader

Posted on by Nicola Hodd

As a Pardot Select Partner, we have first-hand experience of the benefits that this Marketing Automation Platform can bring to any business. With a good implementation, well thought out plans and the right team in place, you will be sure to start feeling the benefits in next to no time. Continue reading “Salesforce Pardot again recognized as a Marketing Automation leader” →