As marketers, we’re always looking for new ways to make our campaigns more effective and efficient. If you’re already using Pardot and Salesforce, then you have taken the first big step in your marketing automation journey.
Continue reading “Elevate Your Email Marketing With Various Tools”
The process of moving B2B prospects through your sales cycle takes time. It’s unlikely that someone is going to purchase off the back of a single touchpoint, as that decision is probably being vetted by the business. Continue reading “The Power of Testimonials”
Growing your list of mailable contacts is a marketers dream. There are some healthy, organic ways to do this and some disastrous ones. Today I’m going to focus on the worst; buying data. Before you embark upon this potentially expensive and damaging journey, here are some reasons why you may want to reconsider. Continue reading “The Dangers of Buying Data”
Earlier this year, Nicola gave you insights into how best to get your emails into people’s inboxes. Continue reading “Behind the Scenes with Email Authentication”
I am involved in a lot of Salesforce Sales Cloud projects, from initial implementations to rebuilds and refreshes; and everyone will at some point include a discussion about Opportunity Stages. As such I wanted to share some of my learning and suggestions to help you get the most of this vital element of Salesforce. Continue reading “Opportunity stages, how to get them right”
Salesforces success is largely due to its unrivalled customisation options. The CRM solution can be moulded to your unique business processes, allowing for immeasurable customisation options.
Salesforce doesn’t break this trend when it comes to automation. Continue reading “Salesforce Automation Overview”
Is your company planning to make major changes to your website, but you’re not sure what it would mean for marketing automation activities?
Continue reading “How is Pardot Affected by Launching a New Website?”
The main advantage of using a marketing automation tool is that you can learn more about your prospects activities and interest through their online behaviour thanks to web cookies.
Continue reading “Website Launch for Pardot – Ensure your Tracking is Ready”
Whether you’re launching a whole new website for your company, or just considering making changes to your existing pages, it’s always best to prepare well in advance and first of all, make a list of what you’d need to look out for.
Continue reading “Website Launch for Pardot – Prepare your Initial Tasks”
One thing my customers always want to know is how other companies are achieving success. The question applies not only to the technology they’re using, but the marketing strategy itself.
As a marketing automation tool, Account Engagement (Pardot) works at its fullest potential when the online marketing processes are automated and aligned with sales activities in a nurture program. Engagement Studio allows you to segment your audience and target them with personalised communications. It also offers your prospects a unique customer experience, suited to their preferences.
Continue reading “Win over your Prospects with Engagement Studio”
Integrating Google Analytics and Google Adwords to your Pardot account can often cause challenges, so below is a roundup of the most common questions we encounter.
Continue reading “Q&A: Integrating Google Analytics and Adwords with Pardot”