In Part 1, I talked about getting Pardot Forms Working in WordPress specifically when using a standard Pardot form. This time, I’m going to focus on how to use Pardot Form Handlers in conjunction with WordPress.
Continue reading “Get Your Pardot Forms Working in WordPress: Part 2”
Creating and styling your Pardot forms is one thing, but as a WordPress user, how do you get those forms integrated into your website in a way that both works and looks good?
Continue reading “Get Your Pardot Forms Working in WordPress: Part 1”
Starting out with Pardot for the first time can be daunting, especially if you don’t know the lingo. Therefore, I’ve put together some terms to help get you started.
Email campaigns are a great way to connect with prospects, and nurture loyalty among current customers. But to do this, your emails need to be getting into prospects inboxes…. and that means keeping email deliverability rates high.
There are practically limitless ways you can use Engagement Studio to connect with your customers. Here are my top two uses for Engagement Studio: Continue reading “2 Engagement Studio Programs to Implement Now”
As an email marketer, you know that data is what it takes to make your campaigns great. But with so much data available now, what email marketing metrics should you be measuring? Continue reading “Top 8 Email Marketing Metrics for 2019”
Scheduling any email, especially when deploying to large audiences can be an intimidating experience. With any human-based set up, there can always be mistakes, but there are ways to try and limit them.
As marketers, we’re always looking for new ways to make our campaigns more effective and efficient. If you’re already using Pardot and Salesforce, then you have taken the first big step in your marketing automation journey.
Continue reading “Elevate Your Email Marketing With Various Tools”
The process of moving B2B prospects through your sales cycle takes time. It’s unlikely that someone is going to purchase off the back of a single touchpoint, as that decision is probably being vetted by the business. Continue reading “The Power of Testimonials”
Growing your list of mailable contacts is a marketers dream. There are some healthy, organic ways to do this and some disastrous ones. Today I’m going to focus on the worst; buying data. Before you embark upon this potentially expensive and damaging journey, here are some reasons why you may want to reconsider. Continue reading “The Dangers of Buying Data”
Earlier this year, Nicola gave you insights into how best to get your emails into people’s inboxes. Continue reading “Behind the Scenes with Email Authentication”