The landscape of B2B marketing is undergoing a significant evolution, driven by the increasing adoption of Artificial Intelligence (AI). This technology is moving beyond theoretical applications to become a practical imperative for businesses seeking enhanced efficiency, deeper customer understanding, and improved marketing outcomes. Continue reading “The Integration of AI in B2B Marketing: Trends and Applications”
Author: Kyle Blacker
Why Marketers Should Still Learn HTML Fundamentals in 2025
In the ever-evolving world of digital marketing, it’s easy to get swept up in the latest trends, tools, and platforms. From social media algorithms to the endless new features on email marketing platforms, the digital landscape is constantly shifting. But in all of this, there’s one fundamental skill that often gets overlooked — the ability to understand and write basic HTML. Continue reading “Why Marketers Should Still Learn HTML Fundamentals in 2025”
The new Account Engagement Email builder is here!
It’s been a few years since the release of the Lightning Email Builder, but as of the latest Spring ’24 release, there is a new addition to the family of email builders for Account Engagement. Continue reading “The new Account Engagement Email builder is here!”
From Dropdowns to Delight: Transforming the Default Country Field for Better User Experience
Web accessibility has gained significant traction in recent years. Over the past 12 months, here at Nebula, we have shifted our focus to reviewing and discussing accessibility.
Avoid These 6 Email Marketing Mistakes to Maximise Long Term Success
In today’s digital era, email marketing remains a powerful tool for businesses to connect with their audience, drive engagement, and ultimately boost conversions. Whilst the potential benefits are immense, navigating the landscape of email marketing requires finesse, attention to detail and evaluation over time. Continue reading “Avoid These 6 Email Marketing Mistakes to Maximise Long Term Success”
Boosting Form Security: The Vital Role of Visible reCAPTCHA in Marketing Forms
As we know, having a form on your site or landing page is an effective way of obtaining information from your prospects. That’s why it’s important to keep an eye out on your form functionality and submission rates for unexpected errors. Form submission errors can be a major issue if left unnoticed. Continue reading “Boosting Form Security: The Vital Role of Visible reCAPTCHA in Marketing Forms”
What are Soft and Hard Bounces?
Any marketer who has sent an email to a list of prospects has likely seen several individual sends flagged as a soft or hard bounce. Keeping on top of your prospect health is recommended as it impacts your overall deliverability rate, which then has implications on your sender reputation over time. But what does a soft or hard bounce mean and what do you do with those prospects? Read on to find out!
May 2023 Update: Opt Out Sync Behaviour
Based on valued feedback, you can now use the most recently updated field value as a source of truth for the prospect Opted Out field.
In the Spring’23 release, you would need to set either Account Engagement (Pardot) or Salesforce to win if there is a discrepancy between the two systems. But in the recent Summer’23 release, the third sync option is back after community users raised the idea to reinstate the field sync behaviour of “If values differ when data is synced: Use the most recently updated record value” on the IdeasExchange. The value will be available again on 13 June 2023.
If you needed more time to prepare for the update, good news!
The date of this update has now been postponed to 18 October 2023 as detailed here – so make sure to mark the new date in your calendar. You can read our blog post about what this change means for you in greater detail and what steps you can take to prepare. Salesforce has also released their recommended workaround if you need to be able to sync the Opt Out from Salesforce to Account Engagement here.
Zoe Fisher
Principal Marketing Automation Consultant
Looking for help with Account Engagement?
Note that if you do choose to have neither Salesforce nor Account Engagement as the source of truth for the opt out field, you will need to collaborate with your Salesforce Administrator to enable Field History Tracking on the opt out field.
Find out more information about opt out field sync options here.
Building bridges: The Pardot API for Marketers
When hearing “API” (application programming interface) crop up, you might think to go straight to your development team and leave it with them. You’re right in thinking the mechanics of how this works is very much a developer task, but it’s important as a Consultant or Account Engagement (Pardot) admin to understand the capabilities that it provides. At least from a high-level perspective, making you feel empowered to spot potential use cases where the API could come into play and leverage your use of Account Engagement (Pardot).
Continue reading “Building bridges: The Pardot API for Marketers”
Scoring & Scoring Categories: A staple, yet powerful tool
Scoring may be a familiar tool to most that use Account Engagement (Pardot), but is it utilised to its full potential? Then there’s Scoring Categories, a subset score based on specific content engagement. Can it benefit your business and add to better quality sales assigned leads?
If you’re not yet leveraging scoring rules, you can find our blog post here on reasons why you should consider this. If you’re ready for the next steps or looking for ideas, use cases and how to refine these processes, read on! Continue reading “Scoring & Scoring Categories: A staple, yet powerful tool”
Pardot Einstein – Einstein Engagement Frequency
As an Email Marketer, the last thing you want to do is overwhelm and flood the inboxes of your prospects. Not only is it a speed run for someone to unsubscribe. But it could also encourage them to flag the emails as spam, damaging the sender’s reputability in the process.
Continue reading “Pardot Einstein – Einstein Engagement Frequency”
Introducing Enhanced Engagement History for Pardot
Here at Nebula we are excited to announce that we have launched our first Salesforce app on the AppExchange! Our partnership with Salesforce and Pardot continues to grow with the release of Enhanced Engagement History for Pardot.
Continue reading “Introducing Enhanced Engagement History for Pardot”