The drag-and-drop Lightning Landing Page Builder, also known as the Enhanced Landing Page Experience, has been available since the Winter ’22 Release following high demand. The new editor brings a whole new user experience, and the transition from the classic editor can be tricky. Fear not! I’m here to help you master this great tool.
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Social marketing connectors have been around for a long time, allowing marketers to manage their social campaigns from Account Engagement. But even though they’ve been available for years, they are easily forgotten and not at all leveraged. So here I am now, trying to shine some light on this great feature.
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Over the past years, we have seen many great new features rolled out, all related to Pardot Reporting. However, confusion can rise quickly. It’s not always easy to tell what reporting is available to you, where can you find it, and how you can make the most out of it. Hopefully, my post will help you answer your questions and clear your doubts.
As a B2B marketing platform, Pardot offers out-of-the-box connections to Leads, Contacts, Accounts and Opportunities. But what if you want to reference a Custom Object in your Pardot segmentation? There is a way and I’m here to tell you all about it.
One of the greatest new features of the Summer ’21 release allows you to know more about Pardot mailability. But before you upgrade, take a look at the considerations and start planning your mailability strategy.
Over the past years, we have seen many great additions to Pardot, including new feature releases and user experience improvements. So, it is no surprise that the Pardot Summer ’21 Release holds many new items we are super excited about. Here are my favourite ones.
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Whenever I support my customers with Pardot clean-up tasks, I am always scared to look at the custom redirect page. Way too often I see thousands of custom redirects, sometimes going back 5 years. I’m here to make you question the need for creating tracked links before you end up like them.
Segmentation lists are crucial for every email communication strategy, as they form the target audience you would like to reach. However, the focus can easily shift to the emails themselves, and away from the target group, resulting in campaign specific segmentation. There are some cases when that is ideal, but why not consider placing your audience at the centre of your strategy?
Do you find it hard to identify entry points for your digital marketing campaigns? With UTM Parameters you can easily put the pieces of the puzzle together and impress your team.
Salesforce User Sync is an excellent feature that lets you create and manage your Pardot users in Salesforce. After you have mapped your Pardot and Salesforce users to prepare for Pardot User Migration, the process to enable Salesforce User Sync is not that complicated. But before you configure it, take a look at our considerations and recommendations.
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We all dream of an ideal world, where sales and marketing come hand in hand in Salesforce. But the biggest challenge for sales teams is often the inability to track directly sent emails as part of their measured activities. Well, I’m here to tell you it is possible, if you enable the Email Logging functionality via the connector.
Working as an email marketer can be challenging these days, and you might find yourself frequently pondering the same questions. How can we increase the engagement of our prospects? What is the secret of sending successful emails? I find that these questions can be answered the best with the 5W’s of Communication model.