As a digital marketer, you have likely come across HTML at some point, and let’s face it, it can look a bit overwhelming when you are unfamiliar with how to code.
Whether you are trying to just understand how HTML works or want to up your email marketing game by adding new features but are not sure where to start, this post is for you. It will provide you with the best practices, resources, and HTML generators to get you started plus make you look like an HTML pro.
With days (or maybe even weeks) of planning, you’ve created a Pardot email – with your design perfected, text refined and recipient lists ready, you’re ready to hit send on your list email or press start on your engagement studio.
Everything seems to go well, when you suddenly realise that the CTA link on your email is taking the prospect to the wrong landing page or to a broken URL. Your first instinct might be to panic but luckily there are a couple of things you can do to minimise the disruption caused.
Read this blog to find out how.
Continue reading “Sent a Pardot email with a broken link? What you should do next”
If you’re using one Pardot form on multiple pages across your site (for example your website footer), the chances are that you’d like to know what page on your website your prospects have converted on. In this article, we’ll show you how to capture the webpage, with a couple of options for how to achieve this.
Continue reading “Capture the webpage when using a Pardot form on multiple pages”
NPS, or Net Promoter Score, surveys are a great way to monitor your customer experience in a consistent and well established way. A simple score from 0 to 10 tells you how likely a customer is to recommend your business. And it allows you to track changes in customer experience over time.
Typically, surveys are hard to set up in Pardot because Forms are linked to Prospect fields. And you don’t want to end up creating a whole bunch of new fields every time you send out a survey. This is where the simplicity and consistency of NPS surveys makes them perfect for Pardot!
When you set up NPS surveys in Pardot, you can automate everything. From triggering the email invite, to capturing the survey submission, and reporting on the results effortlessly from Salesforce. The process is simple, but effective, so let’s get started.
Continue reading “Boost your Customer Experience with NPS Surveys in Pardot”
Do you struggle to decide which type of Pardot form is best for your marketing campaigns? Many of my clients have asked my opinion on what they should be using. As I say to them to all, it depends on several aspects, including what they want out of it.