New Year, New Resolutions
Christmas is over, the office decorations taken down and all the staff are back to work. What’s the biggest conversation apart from “what did Santa get you?”, well I would bet it’s “What is your New Years resolution?”. Getting healthy, spending more time with friends and having a better work life balance – all the […]
ReadCustomer Collaboration With Salesforce IdeasExchange
You’ve got a great new plan to increase your business’s productivity in 2017, you just need a bit of Salesforce configuration to get it done. But when you get down to it, the final piece of the puzzle doesn’t quite fit as you expected. You’ve searched the forums, but no-one has a solution. Sound familiar?
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Take these email marketing tips into the new year with you
51 essential tips – that seems like a lot of tips to digest and put into practice.
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Email marketing in 2017: The only thing that’s changed is everything
Email marketing continues to be a strong channel for B2B and technology can help you reach a highly personalised communication strategy for your audience.
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Marketers: What digital investments you need to make next year
Looking ahead to 2017, marketers should really be focused on technology. There have been huge advances in how marketers can leverage new technology to better connect with customers.
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Do you have the characteristics to be a Salesforce Consultant?
Christmas. One of my favourite times of the year. Like most I take the chance to spend quality time with family and friends, enjoy good food and, of course, sleep in till 8 am (who am I kidding with an excitable child in the house!). It’s also the time when I reflect on the year […]
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What if the North Pole ran on Salesforce?
A little bit of Christmas cheer from the guys at Salesforce….
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Using AI to Achieve a Human Customer Experience
A typical “Customer Journey”, if such a thing exists, is not a straight path from discovery to purchase. There are so many touchpoints that a customer can have with a brand, both online and offline, and meeting the expectations of the customer at every step is increasingly difficult.
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The Top 7 Online Marketing Trends That Dominated 2016
With Christmas around the corner, it is the perfect time to look back and see which trends dominated the online marketing world this year.
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Modern day myths of email development
It is very easy to learn something and never question it after that point. I certainly do it however when living in a world with such rapidly changing technology, it can be dangerous not to re-consider things now an then.
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How to run your email campaigns at Christmas
With just a little over a week to go until Christmas, we have undoubtedly already seen a deluge of offers and incentives to encourage us to part with our cash in the run up to the festive season.
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The Pros and Cons of Account-Based Marketing
Account-based marketing is the latest ‘buzzword’ in marketing. It’s a targeted marketing strategy that focuses your efforts on specific accounts rather than individuals. Whilst it is certainly a way to drive revenue from your key accounts, it certainly isn’t a simple time-saving solution. Pardot have weighed up the Pros and Cons of ABM, so you […]
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