5 Ways To Make Your Marketing Automation Less Robotic & More Human
Implementing a marketing automation technology has become an essential step for every business who wishes to have an efficient online marketing strategy that works in line with sales and lead generation.
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Content Marketing in a World of Wearables
As marketers we’re used to adapting to changing technologies and making sure we’re keeping up with our target audiences. With content marketing, that means ensuring that we are producing, curating and sharing relevant content through the right channels and with the most effective medium. With the increased adoption of wearable technology the same principles apply, […]
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How To Send Better B2B Emails In 2017
Given the fact that thousands of emails are sent every second, how can you make sure your message gets through and will be remembered by the right people? Multiple elements could win valuable reading seconds for your company: an intriguing subject line, the perfect timing and most importantly segmenting, targeting and positioning your audience.
ReadGet Salesforce certified and understand the full potential of the platform
If you are responsible for Salesforce within your organisation, then you should without a doubt consider enrolling in the Salesforce University and getting Salesforce certified. Whether your remit is basic configuration, writing code or carrying out strategic business analysis, there is a certification that will benefit you you.
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3 Marketing Automation Road Blocks, and How to Defeat Them
I’ve worked with over 100 companies at the very beginning of their Marketing Automation journey and it’s such an exciting opportunity with loads of wins and great results to be had. But there are some pitfalls that can make this a daunting process.
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Are you ready for 2017?
Technology-driven change doesn’t look like it will slowdown in 2017 – in fact it will probably continue to accelerate and businesses must continue to adapt to survive and thrive.
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Salesforce becoming ever more valuable for marketers – but data integration still a problem
UK companies are really embracing the benefits that Salesforce can bring to their company – whether it’s Marketing, Sales, or Service Cloud and that’s a great thing to see.
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Social Media Is Growing Up. What Does That Mean for Your Marketing?
Since the early days of social media marketing, businesses have been a bit sceptical about how social centered online platforms can support their marketing strategy. Years have passed and now it is 2017, when social platforms such as LinkedIn, Twitter or Facebook represent a large part of digital campaigns with a range of free opportunities […]
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Pardot Training Can Get You a High Return on Investment
Providing your users with Pardot training can make a significant difference to whether you succeed with marketing automation or not.
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How to start planning your digital campaigns in 2017
New Year, new you… and for every marketer a new plan! Overall business strategies may not widely deviate from year to year, but priorities do and it’s time to work out how best to use your resources to get the results you need.
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Find the Right Technology Stack to Nail Your Attribution Model
As marketers are held more and more accountable for their spend and revenue, delivering a solid attribution model is key. But this is much easier said than done. The sales process have developed from a funnel structure to a web of touchpoints across a myriad of channels.
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We finally have the tools to implement effective Account Based Marketing
You have probably noticed that Account Based Marketing (also known as ‘ABM’) is a buzz phrase in the marketing world at present. One of the reasons that the topic is getting far more airtime these days is because more companies now have the tools to be able to effectively implement an ABM strategy.
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