As marketers we’re used to adapting to changing technologies and making sure we’re keeping up with our target audiences. With content marketing, that means ensuring that we are producing, curating and sharing relevant content through the right channels and with the most effective medium.
With the increased adoption of wearable technology the same principles apply, it may just force us to think outside of the box. Although this won’t impact the vast majority of businesses or marketers on mass for a while yet, you should stay ahead of the game and be aware of the technology to come and how people are using it.
In the future, we will no doubt have to think about content marketing as shorter bites, more visual, including sound and interaction with real-life.
Do wearables really have the power to change how we think about content marketing, and what impact might this have on our approach?